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1、AnalysisoftheInefficientConsumerSurplusofChina’sDomesticallyProducedCarsAnalysisoftheInefficientConsumerSurplusofChineseDomesticallyProducedCarsHeyingDeng*HeyingDeng(1974.2-),female,Ph.D,visitingscholarofUniversityofWesternSydney,AustraliaandlecturerofManagementSc
2、hoolofShengyangUniversityofTechnology.Herstudyfieldiscustomerloyaltyandshareholderequity.MailingAddress:ManagementCollege,ShengyangUniversityofTechnology,110023;Currentaddress:SydneyGraduateSchoolofManagement,PostBox6145,ParramattaDeliveryCentre,NSW2150,AustraliaE
3、mail:dengheying@hotmail.com;StanGlase**StanGlaser,professorofSydneyGraduateSchoolofManagement,PostBox6145,ParramattaDeliveryCentre,NSW2150,Australia*HongYu***HongYu,female,Ph.DcandidateofNortheastUniversityofFinanceandEconomics.**Abstract：Thetheoreticalfoundationo
4、fthisthesisistheextendedValue-Addedtheory——Value-Creatingtheory.TheconclusiontheauthorgetsisthatChinesedomesticallyproducedcarsarelackoftheabilitytocreatebiggerconsumersurplus.Theauthorstudiesthereasonscausedtheseweaknesses,thenegativeeffectscausedbythisproblemand
5、givessuggestionsonhowtoenhanceconsumersurplusforChinesedomesticallyproducedcars,givesthemanufacturer’ssurpluskeptguaranteed.Keywords：domesticallyproducedcarsconsumersurplusvaluecreatingtheory1．Maintheoriesusedinthisarticle1）ValuecreatingtheoryAccordingtotheValuecr
6、eatingtheory,ifafirmwantstogainthecompetitiveadvantageoverhiscompetitors,itshoulddobetterthanthelatterincreatingvalue.Createdvalueisequaltoconsumerperceptiblevalue(B)minusmanufacturercost(C).Perceptiblevalue,theproductcontainedisavaluethatrecognizedbytheconsumer.W
7、hensomeonepurchaseaproduct,theprice(P)thatconsumerpaidformustbelowerthantheperceptiblevalue.Thedifferenceiscalledconsumersurplus(B–P).Whenpurchasinggoods,consumers²willchoosetheonewiththebiggestconsumersurplus.Owingtothis,manufacturersneedtobringthesatisfactorycon
8、sumersurplustoconsumers.Thecreatedvaluemustbedistributedbetweenconsumersandthemanufacturers.Themanufacturerprofit(P–C)representsthevaluethatthemanufactu
