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1、Analysis:MobileRadio-traditionalbroadcastnetworkanewdirectionAbstract:Inrecentyears,therapidgrowthofthenumberofmobilephoneusers,mobilemediaisalsorapidlydevelopingandpromisingterminal,highlightingtheirstrengthsandahugeaudiencebase,mobilebroadcastingfrommobilemediaandaudiomediastartingtop
2、ositionitselftomulti-formsre-integrationoftraditionalbroadcastcontent,theextensionwillincreasethebroadcastprogramtoexpandthelivingspaceoftraditionalbroadcasting,astraditionalbroadcastingoffersnewopportunitiesfordevelopment.Keywords:mobileradio,traditionalradio,network,userMobileisthesec
3、ondnewspaper,TV,radio,Internetafterthefifth-largestmediahasbecomeincreasinglyhighcoverageofpersonalmedia,mobilemedia,mobileradioasaformofexistence,hasbeencreatedintheindustrymostoftheresearchersThe“CellBroadcast”isdefinedashavingaradio,andInternet-enabledsmartphonetolistentoradio[1]This
4、paperstudiesthe12definitionisnarrow,thatmobilephoneusersthroughmobileInternetandsmartphones,listentotheradioandinteractiveexperiencebasedmobilebroadcastingenormousmobilephoneusersandresourcesgeneroustraditionalradio,atraditionalbroadcastnetworkofanewdirectionfromthemobilephonebroadcasti
5、ngmediaandaudiomediastartingtopositionitselfonthecontentandformoftraditionalbroadcastingall-roundreform,willincreasebroadcastsextension,extendedthesurvivaloftraditionalbroadcastingspacefortraditionalbroadcastingoffersnewopportunitiesfordevelopment.Meanwhile,thephonegavebirthtoinvolverad
6、iobroadcasting,telecommunicationscarriersandnetworkoperatorsandotherpartiesininterestindustrialchain,butrelyonthecontentofradioproductionisundoubtedlythecoreofthewholeindustrialchain.Currently,themobileradioinaformofthefollowing:1.mobilebroadcastapplicationsthroughmobileapplicationsonth
7、ephonelisteningtotheradio,whichisatraditionalbroadcastnetwork,forexampleBeijingPeople’sBroadcastingStationlaunchedforAppleandAndroidmobileapplications,“BeijingBroadcasting12Online,”mobilephoneuserstodownloadandinstallafree,onlinelisteningBeijingpeoplethroughanetworkof16radiofre
