网上点餐方案详细策划学士学位论文.doc

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1、概述随着人们生活节奏的加快，人们对于快餐越来越偏爱，我们把范围只集中在学校来看，由于师生因上课时间比较集中，导致就餐时间也会集中在一定的时间段，因此在学校经常发生没有办法进入食堂的情况和在学校由于课程的安排很多人很难再饭店吃上饭的情况。也就会在等待中浪费了一定的时间。由此师生更希望有一个方便快捷的就餐途径，这样可以使休息时间加长，也可是做其它事的时间相对增加。而网络购物作为电子商务的重要组成部分，以其即时、便利、便宜的特点受到了众多消费者的认可。高校校园作为一个知识密集、文化层次高、思想活跃的地方，更容易接纳新事物，如今网购已逐渐成为学生中的一种时尚的生活方式。综合

2、两点，我们决定在校园内部做一个线上订餐的的电子商务购物平台，小型的b2c形式，方便人们的生活，实现线上订餐，线下及时送达，以及满足师生预定饭店等需求。这一平台不仅满足了买家对市场的需求，提升营业额，而对于学生更是满足了需要快捷就餐途径的需求。目录一、概述···························································2二、行业分析·······················································41、市场现状分析·····························

3、···················42、市场需求分析················································43、大学生消费情况分析··········································44、目前的校园现状··············································45、市场竞争分析················································4三、行业网站分析··································

4、···············51、网络支付问题·················································52、配送问题·····················································5四、SWOT分析····················································51、校园电子商务订餐的优势······································52、校园电子商务订餐网站的劣势························

5、···········63、校园电子商务b2C网站的机遇································64、校园网上订餐网站的挑战·······································6五·网站策划······················································6六、校园网上订餐网站的商务模式······································101、总体发展策略················································

6、··102、订餐规划······················································10七、结构规划·······················································101、系统功能结构·················································112、购物流程图····················································113、数据库设计······························

7、······················11八、运营方案·······················································121、宣传方案······················································122、推广方案······················································12九、预算··························································131、财务预算···