欢乐动漫餐厅创业计划书

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1、欢乐动漫餐厅创业计划书目录第一章概要········································1第二章公司概述一、公司名称········································2二、公司宗旨········································2三、公司理念········································2四、公司标识········································2五、主营业务··············

2、··························3六、经营特色········································5七、经营理念········································5八、公司组织结构及职责范围····························6第三章产品与服务一、餐厅主题···········································8二、餐厅特色设计·······································8三、餐厅产

3、品与服务····································1036第四章市场分析一、市场描述··········································11二、市场定位··········································11三、优势分析··········································13四、消费者需求分析····································14五、市场拓展计划··················

4、····················16第五章竞争分析一、竞争描述··········································18二、竞争分析··········································18三、项目可行性简析···································23四、竞争策略·········································25第六章营销战略一、营销战略·····································

5、·····27三、广告投放··········································33第七章投资分析一、股本规模与结构····································3436二、资金来源与应用··································34三、投资收益分析·····································34第八章财务分析一、财务假设···········································36二、公司营运能力分析·

6、·································4336一、计划摘要1.项目背景休闲餐饮(CasualDining)，在西方是一种以“休闲、舒适、情趣、品位”为主题的餐饮模式。从目前国内发展情况看，随着人民生活水平的提高及劳动时间的缩短，休闲已逐渐成为人民生活的必需，主题餐厅正是餐饮业适应休闲消费需求的一种体现，成为国内餐饮业的发展的一个新趋向。主题餐厅是通过一个或多个主题为吸引标志的饮食场所，希望人们身临其中的时候，经过观察和联想，进入期望的主题情境，亲临虚拟情境，重温特定历史，体验主题文化。主题餐厅的出现并非偶然，而是基

7、于一定的社会条件，包括成熟的餐饮行业环境、竞争加剧的市场态势和成熟的、理性的消费对象等。随着主题餐厅在国内日渐的兴起，休闲餐饮业与其他产业的融合点越来越多，动漫产业就是其中一个很好的切入点。同时，现今中国动漫产业也在各地发展得风生水起。动漫产业以创意为核心，以动画、漫画为表现形式，包含图书、报刊、影视音像制品、舞台剧等产品开发、生产、发行以及与动漫主题有关的服装、玩具、电子游戏、主题公园等衍生生产和经营的产业。毫无疑问，在休闲餐饮与动漫产业的市场潜力不断迸发的大趋势下，动漫主题餐厅必将是一个休闲餐饮与动漫产业链条上的新增长业态，引领中国餐饮新

8、风尚。据不完全统计，目前国内约有主题餐厅百余家，其中动漫主题餐厅20家，主要分布在北京、广州、天津、杭州等一线城市，并且逐步向郑州、漳州等二三线城市扩散。在此大背景