speaking to persuade 说服性演讲高级英语选修课程—英语演讲的 ...

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1、1BriefIntroductiontotheCourseinCapitalMedicalUniversityGuoJing2013-5-26Course,Teacher&Studentsanadvancedelectiveforjuniorsintheir5thsemester18periods(2*9weeks)for7-yearprogramstudents36periods(2*18weeks)forundergraduatesTheArtofPublicSpeakingasthetextbook26-yearteachingexperi

2、ence&3-yearforPSclassofaround35ssfromdifferentmajorsMostsswithhighmotivationtolearnthiscourse3IntroductorySpeechPersuasiveSpeechInformativeSpeechpre-classworkshopforspeechpreparation4Teacher’sFeedback56on-classspeechpresentation7SpeakingtoPersuade说服性演讲高级英语选修课程—英语演讲的艺术TheArtofP

3、ublicSpeakingGuoJingCapitalMedicalUniversityMay26th,2013TeachingDesign1stperiod(40min):ThePsychologyofPersuasionTheTargetAudienceThreeTypesofPersuasiveSpeeches:analysisandorganization2ndperiod(50min)MethodsofPersuasion(1,2,4)3rdperiod(50min)FourkindsofReasoningandfallacies89Me

4、thodsofPersuasion说服性演讲的说服方法与技巧10“Inmakingaspeechonemuststudythreepoints:first,themeansofproducingpersuasion;second,thelanguage;third,theproperarrangementofthevariouspartsofthespeech.”—Aristotle（亚里士多德）11建立信誉度使用证据运用推理方法利用情感诉求Ethos品格吸引Logos推理折服Pathos情感打动晓之以理动之以情12LectureOutline1B

5、uildingCredibility2UsingEvidence3AppealingtoEmotionsTheArtofPublicSpeaking4SampleLearningandPractice13“Withintenyears,changesintechnologywillmaketoday’spersonalcomputersseemhopelesslyold-fashioned.”(BillGates)“Personalcomputersarenotlikelytobemuchdifferentintenyearsthantheyare

6、today.”(ZhangYimou)1BuildingCredibility建立信誉度“Despitechangesinaudiencevalues,therewillalwaysbeamarketforwell-madekungfufilms.”(ZhangYimou)“Thereisnolongerasignificantmarketforkungfufilms.”(BillGates)14Credibility(ethos)：Theaudience’sperceptionofwhetheraspeakerisqualifiedtospeak

7、onagiventopic.15Competence:howanaudienceregardsaspeaker’sintelligence,expertise,andknowledgeofthesubject.FactorsofCredibilityCharacter:howanaudienceregardsaspeaker’ssincerity,trustworthiness,andconcernforthewell-beingoftheaudience.16ExplainYourCompetence!17IneverknewmuchaboutU

8、FOsuntilIdidaresearchprojectonthemlastyear.Sincethen,Ihaverea