资源描述：
《英文文献小米手机的发展看市场营销》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、ThemarketingofmilletphoneChapterIThebackgroundofmilletTechnologyCompany ThemilletCompanywasformallyestablishedinApril2010,isanindependentresearchanddevelopmenttofocusonhigh-endsmartphonemobileInternetcompany.Milletphone,MIUI,mchatmilletcompany'sthreeco
2、rebusinesses.Feverbornmilletproductconcept.MilletcompanypioneeredthedevelopmentofmobilephoneoperatingsystemwiththeInternetmodel,600,000enthusiaststoparticipateinthedevelopmentandimprovementmode. MilletTechnology(fullnameismillettechnologylimitedliabili
3、tycompany)setupbytheformercompaniessuchasGoogle,Microsoft,Jinshantopplayers,isafocusoniphone,android,andanewgenerationofsmartphonesoftwaredevelopmentcompanyhotmobileInternetbusinessoperations.OfficiallylaunchedinApril2010,hastoobtaintherenownedAmbassadori
4、nvestorsandventurecapitalMorningside,theQiminghugeinvestment.Theendof2010,mobilephonerealnameCommunitymeterschatlaunchedwithinsixmonths,registeredusersexceeded300million.Inaddition,milletcompanyalsointroducedtheCM-basedcustommobileoperatingsystemMIUIAndro
5、iddual-coremobilephonemilletphone.Mchat,miui,milletphoneisthethemillettechnologyofthreecoreproducts. Themilletlogoistheshapeof"MI",isshortforMobileInternet,onbehalfofmilletisamobileInternetcompany.MilletLOGOupsidedownisaheartword,themeansofmilletistole
6、tmilletusersaveheart.MilletPinyinismi,FirstMobileInternet,themillettodomobileInternetcompany;SecondMissionImpossible,themillettocompletethetaskcannotbecompleted;course,LeiJunmilletandriflestoconquertheworldwithhismilletteam.ChapterIImilletphonemarketingst
7、rategy2.1milletmobilephonemarketingobjectivesAugust16,2011,whenthemilletTechnologyCEOLeiJunappearedonthestageofthe798ArtDistrict,BeijingClubhouse,thepresenceofriceshouted"LeiBusi"name,thisisnodoubtthat,inthemindsofriceflourandlookforwardtoforwardLeijunChe
8、ngasthenextSteveJobs,millethopeApplephone.TechCrunchDisruptconferenceheldinBeijingonNovember1,2011,themilletTechnologyCEOLeiJunsaid,thethemillettechnologygoalistobecomea"world-class"mobileInternetcompanyandsuccessfu
