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1、青浦区职业学校2014年第二学期授课计划2014学年度第二学期课程汽车营销任课教师许美凤依据标准授课班级1441、1411、1412、1431教材名称汽车营销出版社人民邮电出版本课程在专业教学中的地位和作用：我国汽车工业飞速发展，汽车产量和销售迅速增大，汽车营销的作用日益重要。为培养汽车销售人员的职业能力提供了理论知识及汽车营销的基本技能。本课程教学目标与要求：1．通过对“汽车销售市场分析”、“汽车用户购买行为分析”的论述及实践项目的训练，帮助学生建立市场意识。2．通过对“促销策略”、“汽车分销渠道”的论述及实践项目的训练，使学生建立汽车产品营销服务。本课程教学重
2、点和难点：重点：第三单元 汽车市场细分及目标市场选择。难点：第六单元 汽车促销策略。学生学习准备分析：中职学生基础较差，学习目的不明确，缺乏学习兴趣和动力，懒惰少思。这为实现教学目标带来一定的难度。根据学生这个实际，教师必须多想办法，多引导，采用各种生动有趣的教学方法，来实施教师教学目标。orasingletreeshouldbefullyinaccordancewithdesigndrawingstolocate,thealloweddeviationis3cm.Grouptreeplanting:shallconformtothedesign,wheret
3、hepermissibledeviations50cm.Grouptreeplantingsitedistributionplant:accordingtogeneralprinciplesoflandscapedesignfor3,5,7fordistributionplant,thetreeheightshouldbemarkedontheCenterpiles.F,treearrayoffixedline,mustbecorrect,itslineofverticalandhorizontalpositioningdeviationdoesnotexceed
4、1cm.②plantingholes(pits)excavation.A,plantingholesbeforedigging,shouldtaketheinitiativetounderstandandhiddenlayingofundergroundpipelinetodevelopersandeaseofconstruction.B,pointlineoftheplantinghole,slotrequirements:(1)theplantinghole,slotfixedlines,thedesigndrawingsrequirements,mustbe
5、accurate,markclear.(2)thesizeoftheplantinghole,slot,balldiameteraccordingtoroot,soilandsoilconditionsmaybe.Holemustbedugunderthevertical,equaltotheheadattheend,itsspecificationshouldmeettherequirementsinthefollowingtable:c,plantinghole(pit)miningofquality,hasagreaterimpactonplantgrowt
6、hafter.Inadditiontothedesignandlocation,accordingtorootsormud-ballsize,soilconditionstodeterminethepointsize(shouldbelargerthantherootdisk,ormudpie0.25~0.5m),accordingtothetreerootcategorytodeterminepoints(pit)depth(generallygreaterrootlengthorthicknessofthemudpie0.2~0.4metersdeep).D,
7、hand-diggingplantingholes(pits).Infixed-pointmarktheCentertoprovidepit(hole)diametercircleontheground,verticallydownwardalongthecirclearoundtheminingtoadefineddepth.Thenpitdugattheendofpine,smoothed.Exposedrootsplantedseedlingsofthepit(point)endofdiginCentralmakeasmallmound,Elirootstr
8、etch.
