a manager's guide to commissioning a corporate video

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1、Manager’sGuidetoCommissioningaCorporateVideoPeakVisionTV–Rev07.02.08AManager'sGuidetoCommissioningaCorporateVideoFiveeasystepsIfyouareconsideringcommissioningacorporatevideo,itisverylikelythatunlessyouhavedonesobefore,youwillwanttoknowsomethingabouttheprocessofproducingacorporatevideoandthebe

2、stwaytogoaboutcommissioningaproductioncompany.Theseguidelinesshouldprovideyouwithinformationabouttheproductionprocessthatwillhelpyoutomakeinformedchoicesregardingyourprogrammeandinchoosingaproductioncompanythatwillproduceaprofessionalprogrammefulfillingyourobjectives,andprovidingyouwithavalua

3、bleinvestmentforthefuture.Herearefiveeasystepstocommissioningasuccessfulcorporatevideo:1.SettingtheObjectives2.WritingaBriefoutliningyourrequirements3.SettingyourBudget4.ChoosingaProductionCompany5.WorkingwiththeProductionCompanyEachstepisdetailedandadvisegivenonhowtomakethenecessarychoiceswh

4、ilstavoidingtheknownpitfallsincommissioningacorporatevideo.Step1-SettingtheObjectivesAcorporatevideocanaddvaluetoyourbusiness,promotingyourservicesorproducts,creatingnewbusinessorassistinginproducinganeffectiveworkforceandsafeenvironment.Itisacost-effectivemeansofreachingalargeaudienceovercom

5、ingtherestrictionsofgeographicalplacement.Producingacorporatevideoisnolongerlimitedtolargemultinationalcorporationsbutisnowwithinthereachofthesmallestcompaniesandorganisations.Whatisthepurposeofyourcorporatevideo?Thefirstquestionyouneedtoconsideriswhatyouactuallywanttouseyourvideofor.Theexact

6、purposeofyourcorporateprogrammewillinfluencethechoiceofthecontent,thelengthandoverallstyleoftheprogramme.Thereforeitisessentialtodecidewhatyouactuallyrequirebeforecommissioningyourcorporatevideo.Letustakeyouthroughthechoices:●AvideoforExhibitionsAplasmascreenandwell-producedpromotionalvideowi

7、llgetyounoticed,keeppotentialcustomersoccupiedwhilstwaitingtoseeyou,andovercometheconstraintsoflimitedfloorspaceandaninhibitiveenvironment.Productscanbeseeninactionandskilfulmanufactureofproductsdemonstrated.Thevideowillneedtobedynamic,withli