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1、InternationalManagement:Culture,StrategyandBehavior8theditionOn-lineVideosonTopicsRelevanttoChaptersChapter1LowerCostsLureUSPatientsAbroadforTreatmenthttp://www.cnn.com/2009/HEALTH/03/27/india.medical.travel/Aphenomenonknownas“medicaltourism”isleadingpatientsabroadinordertoseekcheaperm
2、edicalcarethanwhatcanbefoundintheUS.CompaniessuchasPlanetHospital,basedoutofCalifornia,arecreatingbusinessmodelsoutofthisnichemarketofpatientsinneedwhodonothavethenecessaryfunds.Althoughmostareuninsured,manyinsurancecompaniesareconsideringapilotprogramtoincludemedicaltourismintotheirfu
3、tureplans.ShiftHappenshttp://www.youtube.com/watch?v=6ILQrUrEWe8&feature=relatedAshiftisoccurringatarapidpacefromtraditionaltodigitalformsofcommunication.Itisshapingthewaycitizensandbusinessesarecommunicating,advertising,entertaining,andcampaigning,andshowsnosignofslowing. Outsourcingt
4、oIndiahttp://www.youtube.com/watch?v=FwwgXCOEYksAnationofonebillioninIndia,twicetheUSpopulation,iswillingtoworkaroundtheclockandforlowerwagesthanemployeesintheUS.Thechaosoftheircurrentculturewillleadtothefutureofbusiness,andpairedwiththeirextremenationalism,Indiawillbeaforcetobereckone
5、dwithfiftyyearsfromnow.ExportingAmericanJobs http://www.youtube.com/watch?v=My97B_8YDTw&feature=relatedUSbusinessesspent16billiononoffshoringin2006,leadingtoangeredAmericanswhoarebeingdisplacedbyjobsoverseas.However,aslongasAmericanscontinuetodemandlowpricedproductsandservices,companie
6、swillhavenochoicebuttoimproveoperationsbyoutsourcing. Chapter2GoogleChinahttp://www.youtube.com/watch?v=3-jkKFCxggYGoogledecidedtopulloutofChinaafterfouryearsofcontroversywhenitchosetonolongersensormaterialsongoogle.cn.Thisexampleisoneofthemanychallengeswesternbusinessesfacewhenestabli
7、shinginnewpoliticalandculturalenvironments,especiallythoseinwithdifferentconceptsoffreespeech,informationandcensorship. Chapter3GlobalChallengesofEthics http://www.youtube.com/watch?v=bVUFxzusAfU&p=9600BC301EB0602F&playnext=1&index=96Businessdoesnotjustinvolvemakingprofits,butmakingi
