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1、目录1概要提示12环境分析--微观五力分析13市场及消费群体调查54营销战略64.1主题餐厅介绍64.2主题餐厅定位74.2.1主题餐厅战略定位74.2.2主题餐厅产品及服务定位74.2.3主题餐厅价格定位84.3主题餐厅媒体传播策略94.4主题餐厅营业推广方案---“梦幻彩虹”餐厅活动计划124.4.1“梦幻彩虹”餐厅开业活动计划。124.4.2黄金周活动计划145经费预算146策划的执行与控制156.1策划小组的设置156.2策划的质量控制156.3策划整体控制167结束语16rationalconcepttoallownetworkmoreinline
2、withtheobjectivelawsofthefuturedevelopmentofthecity.1.5.2planningresearchareas:throughoutthecity,withanareaof13,000km2,cover2districtsand8countiesofthecity,includingdowntownandcitylevels.Planningrange:mainforCityCenterCity,areafor1268km2,NorthtocasesfieldXiang,andJinPingzhen,andGao
3、DianZhen,andhuangshazhen,andLiuhometownNorthTownshipterritories,EastNanXIZhen,andJiangnanEastTownshipterritories,Southtohorsehome,andsonghome,andLiZhuangZhen,andSouthwidetown,andZhaofieldStreetdoSouthadministrativeborder,Westtobaixizhen,anddishdamtown,andthoughtslopeXiangWestTownsh
4、ipterritories.1.6planningtarget1.6.1GeneraltargetthisitemsresearchtowillYibincitybuiltYangtzeRiverupstreamchuanYunnanGuizhoucombinedDepartmentRegionalCenterCity,supportcityspaceoforderedexpandfortarget,referenceYibincityintegratedtrafficplanning(2014-2030years)andtheYibinCityCityge
5、neralplanning(2013-2030years)ofresearchresults,usingscience,andadvancedofnetworkresearchmethod,buildingmorelevel,andmoremodeoftracktrafficsystem,Meetatdifferentlevelsofthecity'srailtransportationneedsandqualityrequirements.1.6.2target1,refinedurbandevelopmentaxisofurbandevelopmentc
6、oncepts,judgments,rail-guideddowntownfromsolotogroup-developmentofthenetwork,fromoneCentertocentercitywithaxialdevelopment.2,networkplanningadaptedtoYibinCitystatusandfuturedevelopmentneeds,demonstratesrationalscaleofrailtransporttomeettheneedsrationalconcepttoallownetworkmoreinlin
7、ewiththeobjectivelawsofthefuturedevelopmentofthecity.1.5.2planningresearchareas:throughoutthecity,withanareaof13,000km2,cover2districtsand8countiesofthecity,includingdowntownandcitylevels.Planningrange:mainforCityCenterCity,areafor1268km2,NorthtocasesfieldXiang,andJinPingzhen,andGa
8、oDianZhen,andhuangshazhen,
