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1、2013年4月份考试战略管理第二次作业（2013Aprilstrategicexaminationmanagementsecondassignments）2013AprilstrategicexaminationmanagementsecondassignmentsFirst,singlechoicequestions(totalof30questions,totalscore30,score0points)1.()publishedin1980and1985,"competitivestrate
2、gy","competitiveadvantage"twobooks,istherepresentativeofgroupanalysismethod.(score:1points,thesubjectscore:0points.)A,AnsoffB,PotterC,AndrewsD,ItamiTakanoTitleInformationDifficulty:2Thecorrectanswer:BSolutionstotheproblem:mastertheauthorofcompetitives
3、trategyandcompetitiveadvantage2.()referstothecharacteristicsandconditionsoftheadvantagesofanenterprisecomparedwithcompetitorsinaparticularproductandmarketfield.(score:1points,thesubjectscore:0points.)A,competitivestrategyB,competitiveadvantageC,coreco
4、mpetenciesD,intangibleresourcesTitleInformationDifficulty:2Thecorrectanswer:BSolutionstotheproblem:theconceptofcompetitiveadvantage3.enterprisehumanresourcestrategyisdividedintothreeaspects:humanresourcedevelopmentstrategy,talentstructureoptimizations
5、trategyand().(score:1points,thesubjectscore:0points.)AandthestrategyofintroducingtalentsB,trainingtalentsstrategyC,talentusestrategyDandborrowingtalentstrategyTitleInformationDifficulty:2Thecorrectanswer:CSolutionplan:graspthecompositionofenterprisehu
6、manresourcestrategy4.thecommonlyusedmodelofmacroenvironmentalanalysisis().(score:1points,thesubjectscore:0points.)AandSWOTanalysismodelB,PESTmodelCand"fiveforces"modelDandlifecycleanalysismodelTitleInformationDifficulty:2Thecorrectanswer:BSolutionplan
7、:masterthecommonmodelofmacroenvironmentanalysis5.therearetwoformsoftechnologicalinnovationinEnterprises:().(score:1points,thesubjectscore:0points.)A,productinnovationandprocessinnovationB,CombinatorialInnovationandsynchronousinnovationC,replacement,in
8、novationandnewinnovationD,qualityinnovationandperformanceinnovationTitleInformationDifficulty:2Thecorrectanswer:ASolutions:masterthetwoformsofenterprisetechnologicalinnovation6.atoothpastefactoryoriginallyproducedonlytoothpaste,andnowincreaset
