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1、超级说服力（Superpersuasion）Episode1superpersuasion(PartI)IdentifytheoutcomeyouaretryingtoconvinceAlotofpeopleintheprocessandcommunicatewithcustomers,whenyouwanttopersuadehimonething,becauseyouoftheresultsisnotclearenough,manytimesyouintheprocessofpersuasiontoconvincey
2、ou,half,whenencounteranyproblems,youwillbegintotransfer.So,infact,intheprocessofpersuasion,wheredidyourstrengthcomefrom?Strengthcomesfromaclearpurpose.Case1:thesecretsofJordan'ssuccessWhenJordanwasinhighschool,hewaseventheteamhavenoaccessto,butwhenJordan,hehasave
3、rycleargoal,hetoldhimself,inhislifehesaidmustbeengagedinthebasketballindustry,andthefuturemustentertheNBA.ButwhenthecoachsawJordanplaybasketball,hesaidtoJordan,"Jordan,youshouldn'thavebeeninthislife.".Jordansaidwhyhesaid,becauseyouhavenotmetthefirsttwo,yourskilli
4、stoobad,thesecondisyourheightisnottoohigh,onlyonemeterseven.WhenthecoachtoldhimafterJordan,ashesaid,hesaidthecoach,youmustgivemeachance,ifIsaytodaybasketballisnotgoodenough,Iwilltrymybesttopractice;ifmyheightisnothighenoughtoday,Imuststrivetogrowtaller.Thecoachto
5、ldhim,"Jordan,asfarasIknow,yourshortishereditary.Yourfatheristhetallestoneinyourfamily,only80meters.".So,tothetechnicaltrainingofgood,Imaystillbelieve,butstrivetogrowtaller,thenyouslowlylong.Atthattime,becauseJordanhasaverycleargoal,heknewwhathewasgoingtoachievew
6、hatkindofresult,sohesaidtothecoach,coachyoumustgivemeachance,Imustgetintotheschoolteamtoday,evenifyoudon'tletmeplay,justletmehavetheopportunitytohelpourteamcarrybagaslongasthereisachance,mopthefloor,Idroppedtheballpickinguptheballonit.Thecoachthoughttheladwassode
7、termined,sohegaveJordanachance.AfterJordancameintothiscircle,hereallyworkedhardandhadtothrowmorethanonethousandtimesaday.BecauseofJordan,hemadesurehewantedtheresults,hekeptpaying,leadingtoJordanfinallybecamefamous.WhenJordanbecamefamous,areporteraskedhisfather,"w
8、hyisJordansooutstandingtoday?Whycanheachievesuchagoodresultinthisbasketballindustry?"Hisfatherandthejournalistsaid,actually,whatIdonotknowthereason,butIjustwan
