超级水果介绍Super Fruits for Super Benefit

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1、超级水果食尚SuperFruitsFoodFashionFirmenichAromaticChinaMay.2007Agenda目录•MarketNeeds市场需求•SuperFruitTrends超级水果趋势•SuperFruitsIntroduction超级水果介绍–Whatissuperfruit何为超级水果–Whatkindofbenefit何种具有功效–Positioningofdifferentsuperfruits定位–MarketProduct市场产品MarketNeeds市场需求IncorporatingFruit摄取水果•Thechangeswehaveseeninthef

2、ruitbasedbeveragemarket,inrecentyears,hasbeenoneofremarkablegrowth.Notonlyforfruitbasedproductthemselves,butalsoforallproductsassociatedwithfruit.Thishaloeffecthasresultedfromtheincreaseawarenessofthehealthbenefitsassociatedwithfruitandtheconsumerattractiontothis“wellness”,alongwiththeirdesirefornov

3、elexperiencesandreachingoutfortheexotic.Thisisasectorthatisdefinitelystillonitsgrowthpartofthecurve.•近几年来我们都关注到的变化是以水果为基料的饮料市场呈现良好的发展。现在更多不止是水果基料的产品本身，还有所有与水果有关的产品。这种趋势主要是由消费者对水果健康功效意识的增强来和消费者对身心健康趋势的热忠而推动的。同时消费者也渴望新奇，异域的体验。该趋势仍然保持着它的增长势头。MarketNeeds市场需求IncorporatingFruit摄取水果•Itisgenerallyrecognized

4、thateatingfruitandvegetablesisthebestwayofincorporatingthesefoodsintoourdiet,butconsumersfinditdifficulttoadjusttheirdietstoincludeenoughoftheseitems.Consequentlythishasledtoanopportunityformanufacturestopresentthese“good”foodsinvariousformsofbeverage.•总体来说，直接食用水果和蔬菜是含概入我们膳食结构最好的方法。但是消费者发现食用足够量的蔬菜和水

5、果较为困难。结果，提供给制造商良好的机会在不同的饮料中呈现这些好食品。MarketNeeds市场需求IncorporatingFruit摄取水果•Thetruesttothewholefruitsareclearlythe100%fruitjuiceproducts,butfruit-juicecontainingandevenfruitflavoredproductshavegainedconsumerrespectbyassociation.Thishasbeenparticularlysoinrecenttimeswheneventhosebearingthename,butnoactu

6、alfruit,arefortifiedwithotheringredientstodeliverpositivehealtheffects.•最能代表的100%的果汁，但含果汁产品和果味的产品由于和健康水果有联系也能得到消费者的推崇。尤其是最近，一些产品可能只是有水果的名称而无真实的水果，也可通过强化功能性的成分而传达积极健康的功效。健康“SuperFruit”•随着健康意识的增超级水果产品上市2002.强，“SuperFruit”1月-2006.3例如诺丽，Acai,mangosteenandpomegranate受到广泛的青睐。健康“SuperFruit”•Althoughdrinksa

7、rethemainapplication,superfruitshaveappearedinapplicationslikesaucesandpetproductsaswell.•尽管饮料是主要的应用领域，超级水果也出现在了调味料和宠物产品中。健康“SuperFruit”Innovativeselection创新的选择•Newdrinksfeaturingmoreunusualfruitsareb