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1、TheLifeCycleoftheProductsandtheMarketStrategyLifecycleofproductsisaperiodoftime,whichisfromstartingproducingandsellinganewproducttoend,inwhichthenewproductsarecontinuouslyproducedandsolduntilitisinsteadofbyother.Howlongtheperiodismainlydependsonthene
2、wproductsdemandinmarket.Ifthedemandistoolargetoattaininacertaintime,lifecycleoftheproductwillbelongerthenaveragelevel.Onthecontrary,itwillbeshorter.Thereisaappropriateexampletoshowthat,nowadays,thedemandofPCisupincreasingly,soPC’slifecycleislongerper
3、iodinmarket.Generallyspeaking,lifecycleofproductsisdividedintofourstages,accordingtothedifferentdemandinthevariousstagesinthewholecyclelife.TheyfourareIntroducingstage,DevelopingStage,MaturatingStage,DecliningStage.Nevertheless,Marketingstrategiessho
4、uldbemadeaccordingthedifferentsituationofthefourstages,becausethefourstageshavethedifferentcharacteristics.Thefollowingchartwillshowthiswithsale,cost,profitandtime.QUATITYCostSaleProfitIntroducingDevelopingMaturatingDecliningTIMEStageStageStageStage1
5、.Thecharacteristicofintroducingstageandmarketingstrategy.Themajorcharactersofthestage:productstechnologyandfunctionisnotperfect;productionissmallandproductcostishigh;theconsumersareshortofunderstandingforproductsandthepromotionfeeistoohigh;profitisve
6、rysmallornoprofit;thecompetitorsarelessetc.Accordingtothesecharacters,thecoreofmarketingisimprovethelifeofthenewproductsinordertomakeitacceptbytheconsumersassoonaspossibleandturntogrowingstage.Therearefourmarketingstrategiesforit:First:thestrategyofs
7、alespromotioninhighprice.Itmeansthatmanufacturesdetrudethenewproductsinordertooccupythemarketassoonaspossible.Highpricestrategycouldinfluencethedistributionoftheproducts,manufacturescanmodehighqualityandfamousbrandimagesoftheproductsbecauseofpayingla
8、rgenumberoftheadvertisement’expenditure.Inthisway,consumersbegintotrusttheproductinmindandknowitishigh-qualityexcellentprice,thus,itdeceleratesthedisadvantageinfluenceinhighprice.Ifweknowthattheconsumersneedthenewproductwiththenewheartslicesandwouldl
