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1、案例分析——差异化聚集让销量倍增(Caseanalysisdifferentiationandaggregationmakesalesdoubled)Caseanalysis:"differentiationandaggregation"makesalesdoubledSouthernChinacustomerservice:Threehundredandforty-twomilliontwohundredthousandthreehundredandfifty-fiveNorthChinacustomerservi
2、ce:Fivehundredandfourmillionfivehundredandsixty-fivethousandsixhundredandfifteenHubeicustomerservice:Fifty-eightmillionsixhundredandninethousandfourhundredandoneThelatestinformationThemedicinemarketingtopics:basicdrugsystemSpringfirepreventionwellChinesemedicin
3、efortreatingdiabeticskinpruritusThecommonpathogenicfactorsofallergicasthmaBrandOTCsalesishowtodoitNotetheSoybeanMilkdrinkPopularinformationCompoundZedoaryTurmericOilSuppoaitoriesisoncervicalerosionThenewruralcooperativemedicalinstitutionsaroundtheuseofThenation
4、alhealthinsurancedirectoryqueryThecountryhealthdepartment,bureau,biddingHarryCompoundCamphorCreamskinbeautyIn2010thenationaldrugcentralizedpurchasingNewsheadlinenewsYourposition:Home>>InformationCenterCaseanalysis:"differentiationandaggregation"makesalesdoubled
5、DoubleclicktheautoscrollPublisher:adminreleasedate:2010-4-9reading:79Caseanalysis:"differentiationandaggregation"makesalesdoubled"Youhave,Ihaveallhave,ah,""hero'ssong"thelyricslikespecificallyformanysmallenterprisesandwritegenericdrugs:fromproduct,pricetomarket
6、ingmode......Butiftheenterpriseswanttomustachieve"talentshowsitself,youhave,Ihave,Ihave"Case:WangJinxueChinahasmorethan4700drugmanufacturingenterprises,thecompanyannualsalesincomeof50millionyuanaccountedforlessthan70%above.Many,small,scattered,low,homogeneousco
7、mpetitionwillstillbeChina'spharmaceuticalindustryforalongtimethepain.So,forsmallenterprisesintermsofgenericdrugs,howcanthetalentshowsitselfinthefiercecompetition?Thebasiccompetitionstrategyoftheenterprisehas3kinds:costleadershipstrategy,differentiationstrategya
8、ndfocusstrategy.Theenterprisemustchooseonefromthesethreekindsofstrategy,asitsleadingstrategy.Eitherthecostcontroltolowerthancompetitors;oroutoftheordinarycharacteristicsinth