商务英语授课教案

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1、商务英语授课教案课程名称BusinessEnglish课次1课题Unit1CompanyandCorporateMissions教学目的UnderstandingtheInternalandExternalEnvironmentofaCompanycorrectly.教学重点Themanagerandmanagementstylevs.company教学难点CaseStudy:A.G..LafleyandP&G教学方法讲授法讨论法教学内容提纲Steps:1.Start-upA.IndividualWork:Readan

2、dThinkB.TeamWork:AnalyzeandDiscuss2.IntensivestudyoftextA:P&G---HowA.G..LafleyIsRevolutionizingaBastionofCorporateConservatism3.ComprehensioncheckAssignments：1.MemorizethenewwordsandspecialtermsintextA.2.Completealltheexercises.3.Casestudy教学后记Discussion:1.Lafley

3、’sstyleinmanagement2.TheP&Gculture3.TheimportanceoftheCEOinacompany18安徽外国语学院商务英语授课教案课程名称BusinessEnglish课次2课题Unit1CompanyandCorporateMissions教学目的Masteringthepersonnelchangesandbalanceofpowerathighlevelofcorporatemanagementthroughcasestudy教学重点Howauditors,directors

4、,andlawyersareassertingtheirpower教学难点CaseStudy:makeasurveyofacompanywhereremarkablechangeshavetakenplacebecauseofreplacementofitsCEO教学方法讲授法案例讨论法教学内容提纲Steps:1.PersonalpresentationofCasestudyintextA2.GuidetotextBReadingComprehensioncheck3.ComprehensioncheckAssignm

5、ents：WriteastudyreportbasedontheanswerstothequestionsinExercisesIoftextB教学后记Byreadingthepassagesstudentsshouldhavetheabilityofsummarizinghowauditors,directors,andlawyersareassertingtheirpower18安徽外国语学院商务英语授课教案课程名称BusinessEnglish课次3课题Unit2PeopleandMarket:Populatio

6、nandEconomy教学目的UnderstandingtheGlobalInequalitycorrectly.教学重点Insightfullookintothestudiesofthefactorsledtoglobalinequality.教学难点Practicalproblemofhowtotreatandsolvethisproblem教学方法讲授法情景模拟法教学内容提纲Steps:1.Start-upA.IndividualWork:ReadandThinkB.TeamWork:AnalyzeandDisc

7、uss2.IntensivestudyoftextA3.ComprehensioncheckAssignments：1.MemorizethenewwordsandspecialtermsintextA.2.Completealltheexercises3.Casestudy教学后记1.Studentsshouldtrytoaccountforthegapbetweendevelopedcountriesanddevelopingcountries?2.Trytoexplainwhydoesthereexistawid

8、eninggapbetweenurbanandruralareasinChina?Whatcanbedonetonarrowthegap?18安徽外国语学院商务英语授课教案课程名称BusinessEnglish课次4课题Unit3ConsumerBehavior教学目的UnderstandingtheCultBrandscorre