医药市场营销论文范文

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1、医药市场营销论文范文　　医药市场营销是一门应用性的学科,社会对营销人员的要求越来越高。下文是学习啦小编为大家搜集整理的关于医药市场营销论文范文的内容，欢迎大家阅读参考!　　医药市场营销论文范文篇1　　浅析中国医药市场普药营销策略　　【摘要】我国中小企业市场营销存在观念守旧、人才不足、缺乏与其他部门合作、营销战略缺乏理性、创新不足等方面的问题，应从营销理念、营销战略、营销管理、营销团队、营销创新等五个方面进行改进，以全面提升中小企业的营销能力。　　【关键词】中小企业市场营销创新　　随着经济全球化和科技的飞速发展，更多的大

2、企业进驻中国，市场竞争愈加激烈。在我国国民经济发展中占据重要地位的中小企业必须提高自身的创新力，才能够提升竞争力以争取立足之地。目前，市场营销已成为企业经营活动的首要任务，而中小企业的市场营销的创新则成为重中之重。因此，认真地探索和研究中小企业的市场营销的创新发展，具有现实的战略意义。　　1.organizationsystemandworkingmode,theselectionofanumberofmunicipalstrengtheninggrouptobuildinnovationandstrengthenth

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