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1、Analysismicrobloggingprofitanduserexperiencehowtochoose(FreepaperDownloadCenterReuters)-Chinaisthevast“micro”seavoyagewithTencent,Sina,Netease,Yahoofourthemicrobloggingvessels,thelatestartoftheNetEasemicrobloggingandSohumicroblogginginallaspectsoflaw-abiding,weak,andinmuchasintheoc
2、ean;thevastmajorityofwatersarealmostTencentmicrobloggingandSinamicrobloggingthesetwoNetEasemicroblogginginChinaisthevast“micro”seavoyageTencent,Sina,Netease,Yahoothisfourmicrobloggingvessels,alatestartandSohumicrobloggingisquitesatisfactoryinallrespects,weak,andinthisoceanthereisno
3、tmuchasthevastmajorityofwatersarealmostTencentmicrobloggingandSinamicrobloggingtwoshipoccupied,theynotonlysetsailearlier,thenumberofpassengersandequippedwiththeaddition.AccordingtothelatestdatareleasedbySinaMay16,Sinamicrobloggingregisteredusershasincreasedto324million.Tencentmicro
4、blogging12registeredusersupto425million,afull100millionhigherthantheSinamicrobloggingthesametime,Tencentmicrobloggingdailyactiveusers,67million,Sinamicrobloggingmorethan2timestheshipinthistwoevenlymatchedinthisseahasbeensmoothsailinglongdistances,earnings,anduserexperiencehasalways
5、beenthetwofactorsistomaintainthestabilityofthevesselinthe“micro”seabefore,butthecakeandeatcannothaveboth,especiallyatthisstage,thethemicrobloggingmanagementdevelopmentisnotmature,themoredifficulttoachievewin-winsituation.Sohowshouldthechoice?SinaandTencentmicrobloggingasifeachmadea
6、differentchoicecannothaveboth,whenfacedwiththesameattractivecakeandeatXiaobianthisarticlewillprovidereadersanto.Sinagreatimportancetoprofitableuserexperience,placinghimthereafterWiththesteadygrowthofusersofSinaSinamicroblogginginAprilthisyear,announcedthelaunchoftheadvertisingplatf
7、ormtotheusertoputthechangefromflowtobuybrandrecommendedtotheusermightbeinterestedinthemapbythesocialinterest,theuseof12advertisingcorrespondingTheapplicationpagetoattractfanstointeractandmotivateuserstosharetocreatewordofmouth.Sinamicrobloggingrecentlyupgradedtoversion2.0.CharlesCh
8、ao,SinaCEOandpresident,rev