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1、Wal-MartStoresisthecompanyIwillanalysed.1.1.1AndWal-Martusesmanymethodstoservicethevitalcustomers.Itproducesacardtothevitalcustomerstomakethemthemembersthroughbuyingproductsorpayingfees.Uesthiscardcustomerscanaccumulatetheproductsvaluewhichtheybought,andth
2、emorevalueis,themorebenefittheWal-Martwillprovidetothem.Wal-MartalsohaveabrandstorecalledSam’sclub,itisastorethatusethemassproduction,Sam’sclubusethebigpackage,lowprofitoperationmode,thesellingofcommoditiesusedbigboxpackagingorcombinationpackingtoreducecos
3、ts,socustomerscanthusenjoyingcheaperpricethanothers.ItjustservicethemembersofSam’sclub.IntheUnitedStates,thestorehasfourlevelsofmembership,eachneedpay40~$100annualfee(membersofSam’sclubinChinahastopayRMB150everyyear).Exceptthememberscanenjoyetthediscountof
4、products,healsocanenjoy“membersrightsplan”ofvariouskindsofpeopleandthediscounttomakethelifemoreconvenience.1.2Besides,Wal-Marthasalotofprojectionstoservicethecustomersbetter.Ithasaslogansays:1.Customersarealwaysright.2.Iftheyhavesomemistakespleaselookatslo
5、gan1.ItisaclearclueofWal-Mart’sbeliefthatcustomersisinthefirstpartoftheirconsideration.ThemysteriesofthesuccessofWal-Martisthatsellersimagingtheyarecustomersandbringthebestservicetotheclients.Oneofthestaffsaid”itisWal-Martwholetmeknowthatcustomersarealways
6、rightforthefirsttime.”Wal-Martalsohasastandardwhichdemandthestafftosmiletoeveryclientsin3-meters,sayhellotothemandlookintothetheireyeswithmildtemper,andaskiftheyneedanyhelp,showtheirfriendlyattitudeandtheyarewillinglyandreadytoservicethecustomers.AndatWal-
7、Mart,consumerscanexperiencethenewconceptscalled"one-stop"Shopping.Inthecommoditystructure,ittriestorichitsrangeandcharacteristicstomeetcustomer'svariousneeds.Itsgoodsarevarious,includingfood,toys,newclothing,householeequiment,etc.Inthiswaycustomerscanbuyev
8、erythingtheywantinWal-Martwhichbringthemalotofbenefitandconvenience.Wal-Martalsohasmanystrategiestodealwiththeproblemofneedsfluctuationfrommonthtomonth.Forexample,inthechinesespringfestival,manybranchstoresof
