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1、会计师事务所发展战略研究论文摘要会计师事务所行业是高端服务业的重要组成部分，是市场经济监督体系的重要制度安排。经过30多年的快速发展，我国会计师事务所行业已经成为服务国家经济社会健康快速发展不可或缺的力量，在提高经济信息质量、深化对外开放、规范资本市场发展、引导资源合理配置、维护市场经济秩序、促进社会公平正义等方面作出了重要贡献。同时也应当看到，由于我国会计师事务所行业发展起步较晚，基础薄弱，行业建设的任务仍然任重道远。在国家鼓励会计师事务所加快发展，行业协会要求会计师事务所做大做强做出去的背景下，本文从会计师事务所的行
2、业环境和会计师事务所自身因素两大方面讲述了促进我国会计师事务所做大做强的发展战略。关键词：会计师事务所；国际化发展；战略theirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperform
3、ance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadthecompetitionofalienationan
4、dcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresources,otherindustriesandregionalresources,mutualtrust,mutualbenefit,see
5、kingwin-winprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,examinationandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingt
6、hedevelopment,ensurethatthevalueofstate-ownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagementofeducationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarket,enhancethesenseofcrisistoadapttomark
7、etcompetition,thesenseofurgency,improvetheabilitytorespondtomarketcompetition,improvemanagementandoperationofthemarket.Atthesametime,accordingtotheneedofindustrialdevelopment,vigorouslytheintroductionofhigh-qualitymanagementmanagementpersonnel,andstrivetobuildahi
8、gh-qualityprofessionalmanagementteam,hardwork,andpromotetheentireworkforceknowledgestructure,agestructure,structureoptimizationandupgradingability,enhancecorec
