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1、西安建筑科技大学华清学院毕业论文外文翻译资料西安建筑科技大学华清学院毕业设计(论文)外文资料翻译院(系):经贸系专 业:市场营销姓名:王昕学号:0807010129(用外文写)外文出处:Thetechnicalbasisofnetworkmarketing附件:1.外文资料翻译译文;2.外文原文完成日期:2012年3月31日12西安建筑科技大学华清学院毕业论文外文翻译资料ThetechnicalbasisofnetworkmarketingNetworkmarketingisbasedonthetechnologyinfrastructu
2、reofcomputernetworktechnology,asrepresentedbyinformationtechnology.Computernetworksofmoderncommunicationstechnologyandcomputertechnologytotheproductofcombiningitindifferentgeographicregionsandspecializedcomputerequipmentforexternalinterconnectionlinesofcommunicationintoal
3、arge,powerfulnetworks,thusenablingalargenumberofcomputerscaneasilytransmitinformationtoeachother,sharehardware,software,dataandotherresources.Andnetworkmarketingiscloselyrelatedtothecomputernetworktherearethreetypes:theInternet,ExtranetandIntranet.[Edit]thetheoreticalbasi
4、sforthenetworkmarketingTheoreticalfoundationofnetworkmarketingisdirectmarketingnetworktheory,networktheoryofrelationshipmarketing,marketingtheoryandnetworksoftwaretointegratemarketingtheory.(A)DirectResponseNetworkMarketingTheoryInternetmarketingasaneffectivedirectmarketi
5、ngstrategy,networkmarketingthatcanbetestedandmeasurableandcanbeevaluatedandcontrolled.Therefore,thecharacteristicsoftheuseofnetworkmarketing,youcangreatlyimprovetheefficiencyofmarketingandmarketingdecision-makingeffectivenessoftheimplementation.Directmarketingtheoryisthe2
6、0thcentury,oneofthe80'stheconceptofeye-catching.DirectMarketingAssociationoftheUnitedStatesforitsdefinitionis:"aplacetoproduceanymeasurableresponseand(or)usetheStockExchangereachedoneormoreadvertisingmediamarketingsysteminteraction."DirectlyMarketingthekeytothetheorythatn
7、etworkmarketingisthatitcanbetested,measurable,canbeevaluated,whichafundamentalsolutiontoevaluatetheeffectofthetraditionaldifficultiesinmarketingandmarketingformorescientificdecision-makingpossible.(B)thenetworktheoryofrelationshipmarketingRelationshipMarketingisagreatimpo
8、rtancesince1990bythemarketingtheory,whichmainlyincludestwobasicpoints:Firstofall,inthemacrolevel