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《网上s店汽车网络营销整合平台（online network marketing integration platform automobile s shop）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、网上4s店汽车网络营销整合平台（OnlinenetworkmarketingintegrationplatformAutomobile4Sshop）Partofthecontentofthepaperpublishedinthe"salesandmarketing"(MarketingEdition)2009FourthOnlineshop:AutomobilenetworkmarketingintegrationplatformAuto4Sshophasbecomethemainchannelofcarmarke
2、t.Inrecentyears,withthedevelopmentofinformationtechnology,especiallythepopularityofthenetwork,greatlybroadenspeople'saccesstoinformationchannels,andthenetworkhasalmostbecomethemainchannelforconsumerstounderstandautomotiveproductsandbrands,consumersthroughthene
3、tworktounderstandthecarmarket,thechoiceofmodelsandbusinessesetc..Afterthecardealersbegantotakethenetworkmarketingofthisnewmarketingmode.Networkmarketingcangivefullplaytotheadvantagesoftheenterpriseandthecustomertocommunicatewitheachother,andtheenterprisecanpro
4、videcustomerswithpersonalizedservice,morehumanizedmarketingmodeisanew,interactive.TheU.S.subprimemortgagecrisistriggeredbythefinancialtsunamihasspreadtothemainlandChinese,ferociousfinancialcrisisproducedunusuallybigimpacttotheautomotiveindustry,automotivemarke
5、ting"winter"hassoundedtheclarioncall.Inthefaceoftheautomobilemarketdownturn,carmanufacturersanddistributorsarelookingfornewmarketingstrategiesandsolution.Byexploringtheintegrationofvariousresourcesofthetraditional4Sshopandnetworkmarketingcombineautomobilemarke
6、tingtofindanewmarketingchannel-4Sonlinestore.InNovember13,2008SinalauncheditsfirstChinaintegrationofanumberofadvantagesofresources,tosubvertthetraditionalmarketingconceptofthenewCarBuyingtool--"4Sonlinestore".ThisisanewwayofusingWebexCarBuying,collaborativepow
7、erful,throughtheintegrationoftext,pictures,video,audio,interactive,networknavigationandothermeansofdemonstration,completelysubvertthetraditionalindustryCarBuying,broughtagreatchangetothecarterminalsalesmarket.Theonline4Sstoreasakindofautomobilenetworkmarketing
8、revolutionaryintegrationplatform,itisthroughthewholeprocesssimulationofthelinecar,letthecarbothbuyingandsellingathomecanberealizedundertheconditionofonlinecar,car,consulting,orderg
