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1、汽车护航先锋暨汽车服务6s店(Automobileescortpioneerandautomobileservice6Sshop)Carconvoypioneerandautoservice6SshopabstractInthenearfuture,drivingwillbeacommonlifeskill,andthecarisnolongerasignofprivilegedpeople,butitwillbeameansoftransportationforpeopletogoout.So,whenpeoplehaveacarofthe
2、irown,itwillundoubtedlylovethetimes.Thedailycleaningandregularmaintenanceofthecarwillbecomethedailyconsumptioncontentofthepeople.Automobileescortpioneerandautomobileservice6Sshopisthefirstautomobileservice6SshopinHefei.Auto6SshopisauseofthedevelopmentoftheInternetsalesmodel
3、,vehiclesales,spareparts,customerservice,informationfeedbackandordinary4Sshopisexactlythesame,thedifferenceisthepersonalizedcarandshoot.Automobileservice6Sshopisthe"fourinone"asthecoreofthecarfranchisemodel.Haveaunifiedappearance,unifiedlogo,unifiedmanagementstandards,opera
4、tingonlyasinglebrandfeatures.Itisakindoftangiblemarketwithprominentpersonality,andhastheculturalideaofchannelconsistencyandunity.Itisobviousthattheautomobile6Sshophasadvantagesinenhancingthebrandandtheimageoftheautomobilemanufacturer.Keywords:6S,SEIRI,SEITON,SEISOU,SEIKETSU
5、,SHITSUKEIandSAFETYCatalogI.briefintroductionofthecompany..............................................................................ThreeTwo.Marketdemand...........................................................................FourThree.Marketandcompetitionanalysis.....
6、................................................................FiveFour.Projectintroduction..............................................................................SixFive,SWOTanalysis..............................................................................SevenS
7、ix.Targetmarket.................................................................................EightSeven,projectinvestmentbudget...........................................................................EightEight.Projectrevenuebudget......................................
8、..................................NineNine,marketingstrategy......................