2、优化，从而减少物流环节的复杂程度并实现物流环节的无缝衔接，从而提高企业的核心竞争力。关键词B2C电子商务企业物流业务流程优化本科学年论文第9页共9页B2Ce-commerceenterpriselogisticsbusinessprocessoptimizationAbstractWith the rapid development of informational technology, e-commerce is a period of time in the present and thefuture of the whole society a
3、 focus of concern.Logistics level restricts the enterprise electronic commerce development level. This paper studies theoptimizationproblemofB2Ce-commercelogisticsprocess.Firstly,thepaperintroducetherepresentofe-commerceandB2Centerprise,aswellastheadvantageandproblemofe-comemerc
4、e,then analyses the Chinese B2C enterprise logistics business models and processes, Finally weput forwardcorrespondingoptimizationstrategiesandattentionpoints.Bycontinuousoptimization,weshortenthelogisticslinkdistanceand realizes the seamless link of logistics, so as to improve
5、the core competitiveness of enterprises.Keywords:B2Ce-commerce,enterpriselogistics,businessprocess,optimization本科学年论文第9页共9页1.引言20世纪初，电子商务刚刚起步时，专家们就提出了制约电子商务发展的三大要素，分别为网络安全和网上支付以及物流配送。前两项通过现代的技术可以得到解决，已经不再是制约电子商务发展的重要因素。而物流至今没有得到充分的改进，目前依然是制约电子商务发展的重要因素。很多企业由于没有重视物流，导致客户流失，甚至遭到了客
