印尼手机市场报告

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1、13金光市场发展策略4全球运营商发展趋势&市场发展策略案例分析目录印尼电信市场概况2印尼市场未来预测CountryOverviewNationalArea:1,919,440sqkmBytheendoftheyear2007,thetotalpopulationofIndonesiaisabove235millions,andthepopulationgrowthrateis1.213%.Intheyear2007,theGDP(PurchasingPowerParity)isestimatedtobe1038.3billionUSDa

2、ndGDPpercapita(PPP)isabout4616USD.TheGDPwouldrecoverafterthedevastatingDecember2004tsunamiandanearthquakeincentralJavainMay2006.Source:Geographic.org/CIAworldfactbook2007PopulationofIndonesia(2002-2007)GDP(PPP)andrealgrowthrateofIndonesia(2002-2007)Fixed-linegrowthhasbee

3、ndrivenbythedeploymentoffixedwirelessservices.Mobilesubswillreach100millionsbytheendof2007.It’sestimatedthatpenetrationwillreach37%in2007,whichstillisaquitelowlevel.Internetpenetrationisverylow;thissituationisunsurprisingwhenthecountry'slowfixedandPCpenetrationlevelsaret

4、akenintoaccount.KeyTelecommunicationIndicatorsinIndonesiaSource:GlobalInsight,ITU.TelecomOverviewOperatorsOverviewThereare2fixednetworkoperatorsinIndonesia.PTTelkomisthegovernment-owneddominantplayer.PTIndosat,alsostilllargelygovernment-owned,isthemarket'salternativeprov

5、ider.Thereare11mobileoperators.5areGSMand6areCDMAoperators.ButPTTelkomselandPTIndosataretwomainoperatorsinthemarket.FixedOperatorsinIndonesiaMobileOperatorsinIndonesiaTelkomIndosatSummaryThecountryhasarelativelargepopulationwithsteadyincreasingtrend.TheeconomyofIndonesia

6、isrecoveringfromtheconstantlydisastersandboostinginrecentyears.Themobilenetworkisdevelopingsteadily,whilefixednetworkisstagnant.Moreplayersimportmorefiercecompetitiontotelecommarket,whichforcestheresourceoftelecomindustrytoberedistributed,aswellasmakethenetworkusagemoree

7、fficient.13金光市场发展策略4全球运营商发展趋势&市场发展策略案例分析目录印尼电信市场概况2印尼市场未来预测ForecastofMobilePenetration10%90%EntryPeriodFastestgrowthperiodStableGrowthPeriodPopulationbelowpovertyline:17.8%,15-64years:65.6%ForecastofDifferentNetworkForecastofDifferentOperatorGSMOperator200820092010201120

8、12用户增长量合计Telkomsel4401500044126000418920003672100029749000-14266000Indosat24456000261320002543200022881