资源描述：
《如何做经销商（how to be a distributor）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、如何做经销商（Howtobeadistributor）Marketresearchpremiseorpurposeingeneralisdividedintotwokinds,oneistheinvestigationofnewbrandsornewproductsintothemarket,theotheroneiscarriedoutinordertosurveysomeexistingbrandsorproductsingeneral,theformersaleschannelshavenotestablishedo
2、rnotperfect,andthelatterisestablishedtheperfectsaleschannelanddistributionnetwork,sointhecourseoftheinvestigation,theinvestigationobjecttohaveacleardistinctionisthatthelattermustcarriesontheinvestigationtothedealer,andtheformerisintheprocessofinvestigationtounders
3、tandthesaleschannels.Thedealersurveyalthoughthesurveycontentintoaseparatepart,butthedealerasabusinesstooneofthemostimportantaspectsoftheterminalandtheconsumerdirectsaleschanneltomeetthechain,hisroleinthemarketisverygreat,andhecangetthemarketinformationisthelargest
4、,therefore,toinvestigatethedealercanrelatetoalmostallthecontentofresearch,butalsobecauseofthis,thedealersurveyisveryimportant.Surveyofdealers,oftenusinginterviews,inchatcommunication,guidethedealeroftherelevantcircumstancesofcurrententerpriseandproductandthecurren
5、tmarketconditionsareanalyzed,atthesametimeneedatimelyrecordoffinishing,soastoobtaintheinformationneededbytheenterprise.Buttheinterviewisnotthepurposeofnodirectiontochat,amarketsurveyisveryfocusedonthepremiseofthepreparatorywork,soisthequestionnairesurvey,theinterv
6、iewisalsothecase,becauseintheprocessofcommunicationanddealers,mustguide,andsmooththeendoftheinterview,soastoachievethebesteffect.Specifically,weshouldpayattentiontoandgraspthefollowingpoints:(1)readytounderstandthesituation:intheinterviewbefore,mustfirstunderstand
7、tointerviewdealers,someofthecharacteristicsofthemainpersonresponsibleforthedealers,suchasage,education,andevenpersonality,becauseintheexchangeprocess,thesearethedirectfactorsdirectlyaffecttheconversation,butalsoshouldtounderstandtheoperationofdealersrecently,resul
8、tinginmoretargetedknowledgeofproductdealerlocations,orotherlocaldealersandanalyzereasons,sobeforeinvestigation,understandthesalesandpersonalgooddistribu
