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1、市场营销学形成性考核册（Formativeexaminationbookofmarketing）FormativeexaminationbookofmarketingFormativeassessmentofmarketingI.judgmentquestionsTickticktick1~10*******Two,individualchoice1,C,3,B,4,D,5,B,6,C,7,A,8,A,9,C,2,B,10,CThree,multiple-choicequestions1~5,A,B,E
2、,A,B,C,E,A,C,D,A,C,E,C,D,EFour,JaneanswerA,Answer:1:producethebackground:theseller'smarkettothebuyer'smarkettransitionstage,resultinginsomeproductsoversupply.Specificperformanceisasfollows:(1)theimprovementofsocializationofproductionhaspromotedtheincreas
3、eoflaborproductivityandtheincreaseofthequantityofcommodities,andmanycommoditieshavebeeninoversupply.(2)thecompetitionintensifies,enterpriseseagertoselltheproduct,ortostrengthenthehigh-pressuresellingmeanstosellthosebacklogsandpoorsalesofproducts,inordert
4、ocompeteforcustomers,somecompaniestakeahardsellandcheating,butcausedresentmentamongconsumers.2,thedifferencebetweenthetwo:Marketingstartingpoint.Marketingconceptisbasedonproducts;marketingconceptisbasedonconsumerdemandasthestartingpoint.Marketingpurpose.
5、Theideaofsellingistoprofitbysellingalargequantityofgoods;themarketingconceptistoachievelong-termprofitsbymeetingdemand.Basicmarketingstrategy.Salesideasaresoldinavarietyofwaysofmarketing;marketingconceptistofindandmeetthedemandforcompetition.Emphasisonme
6、thods.Theideaofsalesismainlybasedonsendingpeople,sellingandadvertising.Theideaofmarketingistoimplementthewholemarketingplan.Two,Answer:therearethreespecificways:Concentricdiversificationreferstotheuseofexistingtechnology,expertiseandprofessionalexperienc
7、etodevelopnewproductsthatarerelatedtotheproductsofthisenterprise.Horizontaldiversification.Enterprisesarestillfacingthemarketinthepast,throughtheuseofdifferenttechnologiestodevelopnewproducts,increasingthetypesandvarietiesofproducts.Complexdiversificatio
8、n.Referstotheexpansionofbusinessareasthroughacquisitions,mergers,jointventuresorinternalinvestment,andincreasesinproductsorservicesthatdiffergreatlyfromtheexistingproductsorservicesoftheenterprise.Three,A:therearethreekind
