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1、市场营销学形成性考核册答案（Marketing;formativeassessment;answers）Ajudge,1-5:*****6-10:*****Two,individualchoice1-5:BCBBB6-10:CAACCThree,multiple-choicequestions,1-5:ABE,ABCE,ACD,ACE,CDEFour,Janeanswer(answerpoints)1,answer:BACKGROUND:theseller'smarkettransitiontothebuyer'smarket,r
2、esultinginoversupplyofsomeproducts.Specificperformanceisasfollows:(1)theimprovementofsocializationofproductionhaspromotedtheincreaseoflaborproductivityandtheincreaseofthequantityofcommodities,andmanycommoditieshavebeeninoversupply.(2)thecompetitionintensifies,enterpri
3、seseagertoselltheproduct,ortostrengthenthehigh-pressuresellingmeanstosellthosebacklogsandpoorsalesofproducts,inordertocompeteforcustomers,somecompaniestakeahardsellandcheating,butcausedresentmentamongconsumers.Thedifferencebetweenthetwo:first,marketingstartingpoint.Ma
4、rketingconceptisbasedonproducts;marketingconceptisbasedonconsumerdemandasthestartingpoint.Marketingpurpose.Theideaofsellingistoprofitbysellingalargequantityofgoods;themarketingconceptistoachievelong-termprofitsbymeetingdemand.Basicmarketingstrategy.Salesideasaresoldin
5、avarietyofwaysofmarketing;marketingconceptistofindandmeetthedemandforcompetition.Emphasisonmethods.Theideaofsalesismainlybasedonsendingpeople,sellingandadvertising.Theideaofmarketingistoimplementthewholemarketingplan.2,(referencebookP29)answer:(1)diversificationgrowth
6、istheenterpriseasfaraspossibletoincreasethetypesandvarietiesofproducts,sothattheirexpertisecangivefullplaytohumanfinancialandmaterialresourcescanbefullyutilized,andreducetheriskandimprovetheoverallefficiency.(2)theconcretethreewaysareasfollows:(1)concentricdiversifica
7、tionreferstothedevelopmentofnewproductswhicharerelatedtotheenterprise'sproductsbyutilizingtheoriginaltechnology,expertiseandprofessionalexperience.Horizontaldiversification.Enterprisesarestillfacingthemarketinthepast,throughtheuseofdifferenttechnologiestodevelopnewpro
8、ducts,increasingthetypesandvarietiesofproducts.Complexdiversification.Referstotheexpansionofbusinessareasthroughacquisitions
