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1、从串货到跨区域物流管理(1)(FromChuanhuotocrossregionallogisticsmanagement(1))ChinaChuanhuoismarketingcancer,butwiththechangeofChinamarketingcirculationorderandChineseenterprisemarketingmanagementchange,Chuanhuowillbecomeahistoricalconcept,thecorrectconceptofChuanhuoshouldbe"crossregionallogistics".Asmarketingm
2、anagement,toChuanhuoshouldbetheattitudeofpersuasion,toadapttotheadjustmentofmarketingmanagementmethods,ratherthanblindlycondemnthecrackdown,Chuanhuochuanhuo.Otherwiseitwillbetwicetheresultwithhalf.Herearesomeoftheauthor'sviewsonthisissueandcrossregionallogisticsmarketingmanagementmeasures.One,whyCh
3、uanhuowillbecomeahistoricalconcept,the1Chinesecirculationpatternchanges,coveringthepharmaceuticaldistributioncompany.ThemedicinecirculationindustryofChinaisundergoingprofoundchanges,theindustryconcentrationincreasedrapidly,alargenumberofenterpriseswillfacethemerger,reorganizationandbankruptcy,atthe
4、sametime,quicklyriseflexiblemechanismofprivateenterprises,thecompanyhasbecomeanationalorregionalstrong,suchasintheKyushu,Sinopharmthecompanyinthecountry,inthecirculationofHuayuanPharmaceuticalsalesnetwork,theMilkyWayNeptuneintheShandongareaofstrong,strongcolumbinemedicinetradeinthesouthwesternregio
5、nofSichuanandTomoriEikainHebei,thestrongetc..Thecountrywillformthenorthwestandthenortheast,central,East,southwestofSouthernChina,thestrongregionaldistributioncompanies,theirbusinesscoverstheentireregionratherthanaprovince,evenfarther,morewiderangeofproductcoverageandin-depth,throughtheseproductsyou
6、likewings,canflytoeverycornerofthewholeareathe.Also,theessenceofcommercialdistributioniscirculation,andawiderangeofcirculationistheirproperfunction,andthiscanonlybecarriedoutwithoutrestriction!Otherwisetheywouldnotcommercialdistributioncompany,isnotinlinewiththemarketmechanism,themarketeconomyisthe
7、economicfreedom,allbythemarketcompetitionitselfcansay,crossregionalsales,thecorrespondinginterests,whetheritisareplacement,barter,debt,toseizethemarket,cashandothercommercialarespontaneousbehaviorthemarketb