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1、洋河企业营销模式分析本科毕业论文设计论文题目:洋河企业营销模式分析学生姓名:学号:0902990443专业:市场营销专业班级:0901级指导教师:完成日期:2012年09月09日论文题目:洋河企业营销模式分析内容摘要营销模式是一个企业发展的灵魂和不竭动力,好的营销模式可以推动企业的可持续发展。本篇论文就通过对我国市场上中高端白酒行业的市场营销模式的分析,并结合大家所熟知的江苏洋河酒业的市场营销模式和具体的营销策略来阐述了中高端白酒行业在我国的销售策略的实施状况,尤其对于洋河营销制高点(即洋河营销的优势)的描述,不但让洋河酒业家喻户晓,而且
2、为其他有关同类白酒行业提供了营销示范,目的是使我国的白酒行业能在今后的发展中得以改变,并能从自身企业着手实现市场上白酒行业新一轮的竞争力,从而把我国白酒业不断推向前进。文章通过细致的描述和鞭辟入里的分析使我国白酒行业的营销模式简洁明了,更趋向大众化,这样便有利于其他白酒行业的借鉴和创新,使我国白酒行业能在世界大潮中稳步发展。关键词:营销模式需求市场营销策略Thesistopic:YangheRiverenterprisemarketingthepatternAnalyseAbstractItisthataenterprisedevelop
3、tomarketthepatternofsoulanddoesn'texhaustthemotiveforce,Thepatternofgoodmarketingcanpromotethesustainabledevelopmentinenterprise.Thisthesisthroughtoinourcountry'smarketwhitespiritofmediumhighendtheanalysisofthepatternaremarketinprofession'smarket,Andcombineeveryoneknowver
4、ywellofthepatternandtacticsofconcretemarketingaremarketinmarketofcauseofwineinforeignriverinJiangsuCametoexplainthewhitespiritofmediumhighendprofessioninthetacticsofsaleofourcountryofimplementthecondition,Especiallymarketthecommandingelevationonforeignriverthatissuperiori
5、tymarketinforeignriverofdescription,Notonlyletforeignriverthecauseofwinemakeknowntoeveryfamily,Butalsoforothersprofessionsuppliedthemarketingaboutwhitespiritofthesamekindanddemonstrated,Thepurposeistouseourcountry'swhitespiritprofessioninthefuture'sdevelopmentcanbeabletoc
6、hange,Andcanbegintoberealizedinthemarketfromthehimself'senterprisewhitespiritprofessionnewacompetitionabilityoftakingturns,Thuscauseofourcountry'swhitespiritunceasinglypushtoadvance.Articlethroughmeticulousdescriptionandpenetratinganalysisuseourcountry'swhitespiritprofess
7、ion'spatternofmarketingJaneCleanunderstand,eventendtopopularize,soandthenisusefulfortheotherwhitespiritandprofession'sexperiencecreatesomethingnew,Useourcountry'swhitespirittheprofessioncandevelopsteadilyintheworldspringtideKeywords:MarketingthepattrenDemandMarketplaceMar
8、ketingstrategy目录序言5白酒市场营销模式分析..5市场细分5目标市场选择..6市场定位6消费者需求分析7洋河营销模式.7企业概况8营销战略促进营销.8营销战术的推陈出新..9三、
