惠普打印机案例感想

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1、LingnanMBACenterLingnan(University)College,SunYat-senUniversityAssignmentFormCourse:OperationalManagementInstructor:ChenGangHomework:CaseWriteUp–HPPrinterName:SandraDeng邓玉艳&ConnieWang王华燕StudentIDNo.:10210353&10210348Class:2010PASTUDENTDECLARATIONIdeclarethatthisassignmentismyow

2、nwork,whichallsourcesofreferenceareacknowledgedinfullandithasnotbeensubmittedforanyothercourse.Signature:……………………Date:…………CaseWriteUpSandraDeng&ConnieWangPage5of5LingnanMBACenterLingnan(University)College,SunYat-senUniversityQuestionsandAnswer:1.Inwhatwayisauniversalpowersupply

3、apostponementstrategy?HPhastwospecificationsforitsprinters,110-voltsforNorthAmericanregionand220-voltsforEuropeanregion.Oneofthecrucialpartoftheprinterisengine.ItisbuiltbyoneofHP’smanufacturingpartnerinJapanwhoneedsthespecification14weeksinorderprepareforproduction.Howeverprodu

4、ctionperiodonlytakesfourweeks.ThedilemmaisthatshouldHPweretodevelopuniversalpowersupply,itcanhavetheflexibilityofpostponingthespecificationrequirementtoitspartnerby2months.Ontheotherhand,shouldtheuniversalpowersupplystrategyisimplemented,HPcanrespondthedemandintheindividualmark

5、etbyoptimizingisinventoryandreducingitsindirectcostthathitsisSG&A.Withauniversalpowersupply,HPneednotmakethedecisionforcustomization(whethertheprintershouldbemadefortheNorthAmericanorEuropeanmarket)whenitplacesanorderwithitsJapanesepartner.Instead,itjusthadtoprovideanaggregateo

6、rder(forbothmarkets)andthefinalproductwillbegeneric.TheprinteriscustomizedonlywhenHPseesademandforprintersofacertainregion.Therefore,customizationoftheproductforthelocalmarketispushedbackfurtherdownthesupplychaini.e.postponed.2.Whatarethecostsandbenefitsofauniversalpowersupply?

7、Costs:A.ProductioncostwillbehigherasitcoststheJapanesepartner$30moretoproduceandinstalltheuniversalpowersupplythanifitweretointegratethe110Vpowersupplyor220Vpowersupply.Universalpowersupplywillcost$13.5millionwhichitisonly3%ofproductcostthatcaneasilybepassedthroughcustomer.Onth

8、eotherhand,HPcancoverthecostwhichmeans3%offitsbottomli