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1、ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTSThesisStatement:Withtherapidincreaseonadvertisements,thefastchangesinlanguageusagearealsoobviousandinfluential.Inthispaper,hereispresentedandanalyzedsomeofthesechangesinthreelevelsrespectively.Thoughdetailedsu
2、rveyofthreetypesofadvertisements,thesimilaritiesanddifferencesinadvertisinglanguagefeatureshavebeensummarizedandexplainedindifferentdimensions.Abstract：ThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticalanddiscou
3、rselevels.Threetypesofadvertisementshavebeensurveyed:namely,dailyconsumergoodsads,technicalequipmentads,serviceads.Similaritiesanddifferencesbeconcludedandpossiblereasonswillbegiveninthelightofmeaningandfunctionoflanguage.Thispaperwillbepresentedinfiveparts.Th
4、efirstpartistheintroductionandthelastconclusion.Thefocusofthepaperislaidonthethreemiddleparts,whichrespectivelyanalyzelanguagefeaturesatlexical,syntacticalanddiscourselevels.Figures,tablesandgraphswillbealsoprovidedtomakethepaperpersuasiveandunderstandable.Key
5、Words:Lexical,Syntactic,Discourse,Differences摘要：本文通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑篇章上的语言特点。通过对日用品广告﹑科技设备广告﹑服务业广告的深入细致的定量和定性分析，总结出广告英语在此三类广告中的相同点与不同点，并且根据语言的意义，风格及功能解释广告英语的共性以及广告英语在不同类型广告中的特殊性。本文共分五个部分，第一部分和第五部分分别为介绍与总结，中间三个部分为本文核心，分别展开广告英语在词汇﹑句法﹑篇章三个层面的分析。数据，表格和图表
6、的提供更具有说服力。关键词:词汇，句法，篇章,不同点AnAnalysisofLanguageFeaturesinEnglishAdvertisements1.IntroductionWeliveinaworldofadvertising.Aspotentialconsumers,weareendlesslybombardedwithallkindsofproductsorserviceinformationfromvariousmediaincludingnewspapers,magazines,televisio
7、ns,radio,postersandInternet,etc.Advertisingprovidesavaluableservicetosocietyanditsmembers,becauseitdefinesforconsumerthemeaningandtheroleofproducts,services,andinstitutions.Itindicatesthedifferencethatexistsbetweenbrandsofproductsandaltersnativeservices,aswell
8、asthedistinguishingcharacteristicsofcompaniesandinstitutions.Advertisingalsotellstheconsumerwhataspecificproduct,brandorserviceshoulddowhenitisusedandthushelpshimorhertounderstanda
