AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS 英语专业毕业论文

《AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS 英语专业毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTSContentsChapterOneIntroduction1.1Rationaleofthestudy1.2Thevalueofthestudy1.3SummaryChapterTwoTowardsAdvertising2.1Whatisadvertising?2.2Thehistoryofadvertising2.3Thefunctionsofadvertisinganditslanguage?2.4Thebasicprinciplesofadvertisinglangu

2、ageChapterThreeLexicalFeatures3.1Wideuseofnounsinbrandnames3.2Extensiveuseofmonosyllabicandsimplewords3.3Bulkuseofcompounds3.4CoinagesChapterFourSyntacticFeatures4.1Sentencepatterns4.1.1Statements4.1.2Imperativesentences4.1.3Interrogativesentences4.1.4Exclamatorysentences4.2Sentencestructur

3、es4.2.1Ellipsis4.2.2SentencefragmentsChapterFiveMainRhetoricalDevices5.1Simile&Metaphor5.2Personification5.3Pun5.4Hyperbole5.5Repetition5.6AlliterationChapterSixConclusionAcknowledgementsFirstandforemost,IwouldliketoavailmyselfofthisopportunitytoexpressmygratitudetomytutorMr.,whoofferedmeen

4、lighteninginstructions,patientguidanceandvaluablesuggestions,whichcontributedtothecompletionofmythesis.IwouldalsoliketoacknowledgemyindebtednesstoalltheinstructorswhoenlightenedmewithgoodideasandtaughtmedifferentcoursesandvariousskillsfromwhichIbenefitedagreatdeal.Inaddition,Iamverygrateful

5、toallmyclassmatesandfriendswhohavegivenmegeneroussupportandhelpfuladviceinthepastfouryears.Finally,Iwishtodedicatethispapertomybelovedparents,whoalwayslovemeandaffectionatelycareforme.AbstractThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntactican

6、drhetoricallevels.Inordertoconductadata-drivenstudy,varietiesofEnglishadvertisementsareexaminedandanalyzed.Throughadetailedsurveyoftheseadvertisementsadvertisinglanguagefeaturesaresummarizedandpossiblereasonsgiveninthelightofthemeaningandfunctionoflanguage.Thispaperispresentedinsixchapters.

7、TheFirstChapteristheintroductionandthelasttheconclusion.TheSecondChaptergivesthegeneralideaaboutadvertisinganditslanguage.Thethird,forthandfifthchaptersofthepaper,whichconstitutethemainbody,respectivelyanalyzelanguagefeaturesatlexical,syntacticandrhetori