AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS英语专业毕业论文

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1、ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTSContentsChapterOneIntroduction1.1Rationaleofthestudy1.2Thevalueofthestudy1.3SummaryChapterTwoTowardsAdvertising2.1Whatisadvertising?2.2Thehistoryofadvertising2.3Thefunctionsofadvertisinganditslanguage?2.4Thebasicprinciples

2、ofadvertisinglanguageChapterThreeLexicalFeatures3.1Wideuseofnounsinbrandnames3.2Extensiveuseofmonosyllabicandsimplewords3.3Bulkuseofcompounds3.4CoinagesChapterFourSyntacticFeatures4.1Sentencepatterns4.1.1Statements4.1.2Imperativesentences4.1.3Interrogativesentences4.1.4Exc

3、lamatorysentences4.2Sentencestructures4.2.1Ellipsis4.2.2SentencefragmentsChapterFiveMainRhetoricalDevices5.1Simile&Metaphor5.2Personification5.3Pun5.4Hyperbole5.5Repetition5.6AlliterationChapterSixConclusionAcknowledgementFirstandforemost,Iwouldliketoavailmyselfofthisoppor

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6、resentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticandrhetoricallevels.Inordertoconductadata-drivenstudy,varietiesofEnglishadvertisementsareexaminedandanalyzed.Throughadetailedsurveyoftheseadvertisementsadvertisinglanguagefeaturesaresumm

7、arizedandpossiblereasonsgiveninthelightofthemeaningandfunctionoflanguage.Thispaperispresentedinsixchapters.TheFirstChapteristheintroductionandthelasttheconclusion.TheSecondChaptergivesthegeneralideaaboutadvertisinganditslanguage.Thethird,forthandfifthchaptersofthepaper,whi

8、chconstitutethemainbody,respectivelyanalyzelanguagefeaturesatlexical,syntacticandrhetoric