6.英文商务函电促销信件

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1、促销英文信促销信的目的就是要卖出产品，促销信要写得吸引人，让人一看就对产品感兴趣。以下是促销信的基本写法：第一步：Toarouseattention:引起收信人的注意促销信都是“不请自来”，所以开头一定要有吸引力和诱惑力。以下给出了几个促销信的开头方法：1)Wouldyouliketoreduceyourrisingdomesticfuelcosts?2)WhynotenjoythecolorfulspringbyjoiningtheflyingHorseTouristGroupafteracompletelybusywinter?3)Justimaginehowcomfort

2、ableyouarewhenyoustretchoutthosetiredlimbsonournewlydevelopedWhiteCloudwaterbed.第二步：Tocreateinterestanddesire让收信人对产品产生购买兴趣一旦抓住了读者的注意力，就该趁热打铁劝服他们买自己的产品。介绍产品必须要紧紧围绕你在信的开头所提出的引人之处。光说“最好”、“最新”是没什么实际意义的。应该强调特性、质量、原材料，以及和同类产品相比最出彩的地方。看下面这个产品介绍是如何写的：Ourrecentresearchesandtestshaveshowedthatroomswit

3、hournewlydevelopedEnergySaversstaywarmerandrequire20percentlessfuelthanthoseroomsofthesamesizewithouttheusageofthesavers。Thenewsaversarepopularbecausetheyareabletostoreandreflectheatinamuchmoreefficientway。Readtheenclosedbrochure,youwillfindthattheself-stickbackingmakesthemeasytoinstallyours

4、elf.第三步：Toofferconviction加强收信人的购买决心通过产品介绍引起读者的购买欲望后，就该进一步加强读者购买的决心。你可以详细说明并保证产品会给读者带来许诺的好处。看下面这段内容是如何吸引客户的：1)UseourFastMicrowaveOvenfortwoweeksabsolutelyfree.2)Ifforanyreasonsyoufindthemodelmachineunsuitabletoyourneeds,wewillreplaceyourorderorrefundyou.第四步：Tomotivateactions.促使客户购买产品到了这一步，所有的

5、努力都指向一个目标：促使客户采取行动、购买产品。这时语气要礼貌坚决，并提供给客户如何购买产品的指示，以方便客户购买。下面是一些常用的策略：1)Whywait?Comeandbuyrightnowsinceaspecialdiscountof15%willonlybeofferedforamonth.2)Don’tdelay!ThosewhoorderbyOctober5willreceive100OrientalDesignChristmascardsfree.常用单词及例句advantage(n.)①amorefavourableposition;superiority有利条

6、件，有利因素，优势e.g.Mayweknowwhatspecialadvantageyoucanofferusindevelopingthetrade?②benefit益处，利益是advantageous(a.)profitable;helpful(tosb.)有利的，有益的e.g.Thistradeagreementisadvantageoustobothcountries.takeadvantageoftomakeuseofandprofitfromafavourablecircumstance利用e.g.Welookforwardtoreceivingyourorders

7、atthenewpricesandurgeyoutotakeadvantageofthespecialdiscount.interest(v.)arousetheattentionorcuriosityof使产生兴趣…e.g.Yourpricesaretoohightointerestbuyers.(n.)①afeelingofconcern,orcuriosity.兴趣，爱好e.g.Weareinreceiptofyourletterof30thMay,whichwehavereadwit