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1、第11页共46页附录附录1：英文原文WebsiteDesignStyleandColors Withtheincreasingpopularityofthenetwork,networkisaffectingpeople’sliveswithanunprecedentedimpactandmoreandmorepeoplebegantousenetwork,inworking,communication,learningactivities,etc.WhenpeoplegetaccesstotheInternet,avirtualwor
2、ld,throughthebrowser,awiderangeofwebpagegetintheireyes,sohowtodesignaninnovativenew,beautifullydesigned,well-structuredwebsitetoattractalargenumberofpeoplehasbecomesitedesigners’increasinglyconcern.PartOne:WebsiteDesignStyle“Style”referstothecomprehensivefeelingstheoverallim
3、agegivestobrowsers.The“overallimage”includesCI(logo,colors,fonts,andslogans),pagelayout,navigation,interactivity,text,tone,contentvalueandmanyotherfactors.Styleishumane.Whethercolors,technology,text,layout,orinteractivity,aslongasbrowserscanclearlyrecognizethattheyareuniquet
4、othiswebsite,thisformedthesite's“style.”Generalrequirements:pureandsimple,cleartheme,appropriatecontentandreasonablearrangements,acertainsenseofart,beautiful,practical,normalrelevantlinks,toreflectthewebsite'sbasicfunctions.Wecandesignauniquestyleforawebsitefromthefollowinga
5、spects.1.WebsiteLogo(LOGO)LOGO,awebsite'ssymbol,canbeChinese,Englishlettersandalsocanbeasymbols,andpatterns.Logodesignoriginalityshouldcomefromthenameandcontentofthewebsite.Therepresentativefigures,animals,plantsforexample,canbeusedasdesignblueprintsandthenbecartoonedorbeaut
6、ified;professionalwebsitecanberepresentedbytherepresentativethinginthatfield.ThemostcommonandmostsimplewayistousetheEnglishnameofawebsiteasitssitelogowithdifferentfonts,letters’deformationandthecombinationofletters.Thiscaneasilymakeagoodlogoofyourown.2.WebsiteColors第11页共46页W
7、ebsitegivespeoplethefirstimpressionfromthevisualimpact,fordifferentcolors’collocationshavedifferenteffects,andtheymayaffectthemoodofvisitors.Colorcollocationisthekeytoembodythestyle."Standardcolors"referstothosecanreflecttheimageandextendingconnotationsofthewebsite,whichmain
8、lyusedinthewebsitelogos,titles,mainmenusandthemainblocksofcolorandgivingthe
