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1、EuphemisminBusinessEnglish[Abstract]ModernEnglishspeech,whilenotalways,issupposedtobeuncommonlyfrank.Euphemismsareculturalphenomenaaswellaslinguisticconcepts.Itisdeeplyrootedinsociallifeandhasagreatinfluenceonsocialcommunications.Euphemismhasbecomepartofthegenerallanguage,shapingthecontex
2、tinwhichitisused.Asalinguisticconcept,euphemismhasfastwowcloserelationshipswiththewesternculture,anditreflectsthelifeandvaluesofEnglishpeopleandtheirhistory.[Keywords]euphemisms,business,communication1.IntroductionHumanbeingsrelyonsymbolstoconstructtheirindividualperceptionsoftheexteriorw
3、orld.Languageitselfresultsastheindividualsneedtocommunicatewiththeirgrouptheirrealitieswithintheconfinesofasetcodeunderstoodbyeachmemberofthegroup.Whenconductingthesocialcommunications,accordingtothenpoliteprinciple,peoplealwayssomeimplicitandelegantexpressionstoreplacethosethatareviolent
4、andvulgar.Inaknowledge-driveneconomy,likethatofthe21stcentury,artifactsofwrittenandspokencommunication(i.e.,texts,inageneralsense)haveacquiredimportanceasaformofcapital.Organizationsarealsointhebusinessofproducingandbrokeringinformation.Theyusetextstointeractwithclients,withgovernmentinst
5、itutions,andwithotherorganizations.Often,thesetextsactasrhetoricalproxiesforindividuals,organizations,orotherconstituencieswhomaybephysicallyabsent.Yet,unlikepeople,textsareresistanttochangeandthedamagethattheymaycausetobusinessrelationshipscanbedifficulttoundo.Euphemismisasociolinguistic
6、phenomenonwithawideapplicationinEnglishlanguage.AccordingtoLiliaBorlongan-Alvarez,inanarticleentitled“Thetroublewithbusinessgobbledygook”forthePhilippineDailyInquirer(20March2010)“[T]hecurrentglobalfinancialcrisiswhichhasledtothemassfiringofemployeeshasspawnedpopulareuphemismswhichbothgov
7、ernmentandprivateorganizationsfindconvenienttousetoprotectthelatterfromembarrassmentorlegalaction”.2EuphemismsNeilPostmaninhisbook,CrazyTalkStupidTalk,suggeststhataeuphemismisanexaltedtermusedinplaceofadown-to-earthterm,or“anattempttogiveprettiertermtoanuglierrealit