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1、从海尔的成长之路看企业的发展战略I.thegrowthofHaierFoundedin1984,Haier,whichroseinthetideofreform,wasdevelopedonthebasisoftheintroductionoftheQingdaorefrigeratorfactory,whichwasestablishedbytheproductiontechnologyofHaieringermany.ThechiefexecutiveofZhangRuimin,undertheleadershipofHaier,afternearl
2、y20yearsofhardworkandinnovation,withanaverageannualincreaseof78ofthespeedofdevelopment,fromafailingcollectivesmallfactorydevelopedintodomesticandforeignmultinationalenterprisesenjoyahighreputation.Atpresent,Haierhasinitiallyestablishedaninternationallycompetitiveglobaldesign,manu
3、facturing,marketingandservicenetwork.Haierproductsrelyonhighqualityandpersonalizeddesigntowinmoreandmoreconsumers,andgrowintothefirstbrandofChina'shouseholdelectricalapplianceindustry.Haieristhefastestgrowinghomeappliancecompanyintheworld,accordingtostatisticsfromtheU.S.homeappli
4、ancemagazine.Atthesametime,ZhangRuiminalsowonthehighestreputationofChineseentrepreneursintheworld,Two,Haier'sdevelopmentstrategy(1)Haier'sbrandstrategy.Thecoreoffamousbrandissuperiorqualityononehandandexcellentserviceontheotherhand.Between1984and1991,Haierfocusedonqualitymanageme
5、ntandmadeonlyonerefrigeratorfor7years.Haiermadeavividmetaphorofmanagement:businessisontheslopeoftheball,abusinessbiggerandbigger,wemustrelyonthetwoforces,oneisonlythepower,cannotlettheballslipdown,thisisthebasisofmanagement;theotherisarisingforce,namelyinnovation,ontheslopestheba
6、lldoesnotenterretreat.Tokeeptheballfromslipping,theballneedsastoppingforce,butonlythestoppingforcekeepstheballfromitsoriginalheight.Onlywhenwebreakthebalanceandcreatenewimpetuscanwedrivetheenterprisestoanewlevel.Basedontheslopeballtheory,Haiercreatedthecompletiondateissuedate,Nis
7、sinhighmanagementmethod.Atthisstage,HaiercreatedabrandimageofHaierinChinaandsummedupaportablemanagementmodel.Haierhaschangedtheconceptofqualityofthestaff,thestafffirmlyestablisha"thedefectiveproductiswaste"theconceptoftheintroductionoftheinternationaladvancedqualitymanagementstan
8、dard,thefirstbyanumberofinternationalcer
