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1、旅游行业核心价值观解读（Interpretationofcorevaluesoftourismindustry）InterpretationofthecorevaluesoftourismindustryInphilosophicalthinking,"whatisvalue"and"whatisvalue"aretwoaspects.Theformerisontologicalvalue,andthelatteriscognitivevalue.Thesourceofvalueinbasictheoryofontologyontology,itistoexploretheorigin
2、ofeverything(ontology)theory,revealsthephenomenonbehindtheorigin,soontologyvalueisakindofvalue,istheinitialvalue;andthetheoreticalbasisforunderstandingthevalueisderivedfromthetheoryofknowledge,isthehumanvalueoftheobjectiveworldthesubjectiveunderstandingofit,althoughtheformissubjective,butthecont
3、entisobjective,becauseitcomesfromtheobjectiveworld.Therelationshipbetweencognitionandontologyisthatknowledgeisgeneratedbytheexistenceofontology,andontologyisdeterminedbycognition.Fromthepointofviewofvalue,"touristsoriented,sincereservice"-thecorevaluesoftourismindustry,alsocontainsthemeaningofth
4、esetwolevels.Fromtheontologicalvalue,reflectedinthefollowingthreeaspects:First,thevalueoffaith.Beliefisastrongandunswervingthoughtandemotionconsciousnessofpeople'swishes.Oncepeoplehavefirmfaith,theywillhaveindomitablewillandactivebehavior,sofaithisthebasisofwillbehavior,isthetotalswitchofpeople'
5、sthinkingandbehavior.Beliefisinseparablefromculture,andwehavethesupportandadmirationforthemainstreamcultureinourbones.ThismainstreamculturederivesfromtheuniversalvaluesoftheChinesenation.FromthespringandAutumnperiodoftheConfucianSchoolofConfuciusinitiatedthe"benevolence"and"courtesy",Menciusadvo
6、cated"benevolence","people-oriented"idea,throughtheblendingandcollisionofpastdynastiesformedthecorevalueof"benevolence,righteousness,propriety,wisdomandfaith"asthecornerstoneoftheconceptandtheconceptofjusticeandbenefit.Thisvaluehasplayedanimportantroleinmaintainingthestabilityofthecountry,societ
7、yandfamilysinceitsemergence.Thecorevaluesoftourismindustryareestablishedonthisbasis,aimingatthetotalswitchoftheideologicalandbehaviorofthevastnumberofpractitionersinthetourismindustry.Twoisspiritualvalue.Thespiritusuallyrefe
