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1、双12年终盛典2017年“双12周”环境小电产品榜中榜中怡康生活电器事业部中怡康生活电器事业部相关咨询请联系（8610）65660728转10352016年与2017年双11周时间皆为51周2016双12促销期2016.12.12-12.1812月一二三四五六日W491234W50567891011W51121314151617182016W5219202122232425Vs2017双12促销期2017.12.11-12.1712月一二三四五六日2017W49123W5045678910W5111121314151617W
2、5218192021222324Home&LivingGroupCopyright©2017ChinaMarketMonitor双12年终盛典吸尘器吸尘器品类优选榜吸尘器细分品类/同比/市场占比立式桶式卧式微型手持机器人除螨仪其他111.3%72.8%-3.3%35.2%131.5%52.7%78.5%-42.0%5.3%4.0%8.3%2.2%23.6%47.9%8.7%0.1%均价/同比1,3213254361671,6101,46440759231.8%21.7%-3.2%21.7%43.1%4.5%10.5%112.
3、1%Home&LivingGroupCopyright©2017ChinaMarketMonitor数据来源：中怡康线上周度监测吸尘器焦点人气榜吸尘器细分品类立式手持推杆式机器人除螨仪Top1Top1Top1Top1莱克：VC-SPD502-1戴森：V7Fluffy科沃斯：DD35戴森：V6Mattress16.1%2,63425.7%3,46820.9%1,73312.2%1,771Top2Top2Top2Top2莱克：VC-SPD302-1戴森：V6Animal+石头科技：S50小狗：D-6078.2%2,00915.0
4、%2,64512.7%2,4668.6%291Top3Top3Top3Top3莱克：M71小狗：D-531小米：一代美的：VM17126.6%2,21114.3%1,2274.9%1,7007.5%704Home&LivingGroupCopyright©2017ChinaMarketMonitor数据来源：中怡康线上周度监测吸尘器型号风云榜额份额同比排名产品型号品牌CADR额份额均价同比价差增长百分点1DD35科沃斯机器人10.0%1,733-本年新品2S50石头机器人6.1%2,466-本年新品3V7Fluffy戴森手持
5、推杆式6.1%3,468-本年新品4V6Animal+戴森手持推杆式3.5%2,645-本年新品5D-531小狗手持推杆式3.4%1,2271.726.3%6小米1代小米机器人2.3%1,7000.1-0.2%7DT85G科沃斯机器人2.2%1,041-9.3-38.8%8V8Absolute戴森手持推杆式1.8%4,114-1.2-12.7%9CEN540-LG科沃斯机器人1.5%879-2.5-7.2%10D-535小狗手持推杆式1.5%2,082-本年新品11D-807小狗桶式1.4%3450.5-7.0%12V6Pr
6、o戴森手持推杆式1.2%2,591-本年新品13V6EXTRA戴森手持推杆式1.1%2,327-本年新品14V6Mattress戴森除螨仪1.1%1,7710.5-9.5%15DG710科沃斯机器人1.0%1,1590.3-18.4%Home&LivingGroupCopyright©2017ChinaMarketMonitor数据来源：中怡康线上周度监测吸尘器品牌风云榜同比增长品牌双12当周零售额份额35.6%科沃斯23.9%124.9%戴森17.1%56.1%小狗9.5%石头6.1%101.5%美的5.9%33.5%iR
7、obot5.2%35.3%海尔4.2%116.3%莱克4.0%-20.4%飞利浦3.6%68.2%小米2.3%Home&LivingGroupCopyright©2017ChinaMarketMonitor数据来源：中怡康线上周度监测双12年终盛典挂烫机挂烫机品类优选榜挂烫机细分品类/同比/市场占比电熨刷+机械立式挂烫机+微电脑立式挂烫机+机械便携式挂烫机+微电脑便携式挂烫机+机械116.1%74.0%34.9%154.7%-57.9%10.0%27.3%62.6%0.01%0.05%均价/同比933772398693665
8、7.0%11.7%10.0%27.4%-38.6%Home&LivingGroupCopyright©2017ChinaMarketMonitor数据来源：中怡康线上周度监测挂烫机焦点人气榜挂烫机细分品类电熨刷+机械立式挂烫机+微电脑立式挂烫机+机械Top1Top1Top1荣事达：RS-T
