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1、comScore’sStateofDigitalAugust8,2017Dr.GianFulgoniCEO&Co-Founder,comScore,Inc.ForinfoabouttheproprietarytechnologyusedincomScoreproducts,refertohttp://comscore.com/About_comScore/PatentsDigitalMedia©comScore,Inc.Proprietary.3Mobile(smartphone+tablet)makesup2/3
2、ofalltimespentonlineandhasdoubledtimespentonlineoverthepast3yearsShareofDigitalTimeTablet9%Desktop34%Smartphone57%Source:comScoreMediaMetrixMulti-PlatformandMobileMetrix,U.S.,June2017©comScore,Inc.Proprietary.4Appsdominateusagetimeonsmartphones,accountingforan
3、astounding7outofevery8onlineminutesShareofSmartphoneTimeMobileWeb12%App88%Source:comScoreMediaMetrixMulti-Platform&MobileMetrix,U.S.,Jun2017©comScore,Inc.Proprietary.5Smartphoneusersaccessanaverageof27appspermonthbutspendalmosthalftheirtimeontheir#1mostusedapp
4、and9outof10minuteswithintheirTop549%ShareofTimeSpentonSmartphoneAppsAcrossRank18%10%6%4%4%3%2%2%1%1%ShareofTimeSpentonApps1234567891011+Individuals’TopRankedAppbyUsageSource:comScoreCustomAnalytics,U.S.,Age18+,June2017©comScore,Inc.Proprietary.6Google,Facebook
5、,andYahooremainthetopdigitalmediapropertiesandtheonlyoneswith200+MillionmonthlyvisitorsTopDigitalProperties:MonthlyUniqueVisitorsbyPlatform241M204M186M184M180M155M155M148MAppleSites141M131MDesktopOnlyMulti-PlatformMobileOnlySource:comScoreMediaMetrixMulti-Plat
6、form,U.S.,June2017©comScore,Inc.Proprietary.7FacebookandGoogleown8ofthe10topmobileapps,whileSnapchatisthetopappnotownedbyeithercompanyTop10MobileAppsbyMonthlyUniqueVisitors(000)Facebook146,714YouTube129,117FacebookMessenger122,660GoogleSearch110,862GoogleMaps1
7、02,296Instagram90,571Snapchat89,786GooglePlay85,210FacebookGmail79,281GoogleEveryoneElsePandora74,821Source:comScoreMobileMetrix,U.S.,Age18+,June2017*“AppleMusic,”asitappearsincomScore’smonthlyreporting,isreferringtoApple’snativemusicapp,whichcapturesallmusica
8、ctivitywithinthatapp,includinglisteningviathestreamingservice,radioserviceandusers’personallydownloadedmusiclibraries..©comScore,Inc.Proprietary.8Thetopappsvarybyagegroup;YouTubean
