selling the intangible company how to negotiate and capture the value of a growth firm t metz (wiley) 2008 [0470261374]外语英文电子书

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1、P1:a/bP2:c/dQC:e/fT1:gFMJWBK271-MetzSeptember9,20081:29Printer:CourierWestfordSellingtheIntangibleCompanyHowtoNegotiateandCapturetheValueofaGrowthFirmTHOMASV.METZ,JR.JohnWiley&Sons,Inc.vP1:a/bP2:c/dQC:e/fT1:gFMJWBK271-MetzSeptember9,20081:29Printer:CourierWestfordivP1:a/bP2:c/dQC:e/fT1:gFMJWBK271-Me

2、tzSeptember9,20081:29Printer:CourierWestfordPraiseforSellingtheIntangibleCompany“Thisisanencyclopedicworkthatdeservesmultiplereadings.Ifoundagreatnumberoffamiliarsituationsinthebookfrommymanyyearsasahigh-techcompanyexecutive.Anexcellentresourceforanyoneconsideringthesaleoftheircompany.”—PhilHerres,P

3、resident,HaydrianCorporation“Tom’sbookrevealsthesecretsofhowentrepreneurscangetthemostvaluefortheirbusinessatthebesttime.Anyonewhodoesnotreaditwillleavealotofmoneyonthetablewhentheysell.”—JohnR.Castle,Sc.D.,LecturerinEntrepreneurship,FosterSchoolofBusiness,UniversityofWashington“SellingtheIntangible

4、Companyisacomprehensiveresourcethatdescribesnotonlythetechnicalissuesassociatedwithvaluing,marketingandsellingabusiness,butalsotheinterestsandbiasesofthosewhoinfluencetheprocess.Thisisamustreadforentrepreneurs,chiefexecutivesandtheirkeyadvisors.”—DouglasW.Brown,PresidentandCEO,AllStarDirectories,Inc.

5、iP1:a/bP2:c/dQC:e/fT1:gFMJWBK271-MetzSeptember9,20081:29Printer:CourierWestfordFoundedin1807,JohnWiley&Sonsistheoldestindependentpublish-ingcompanyintheUnitedStates.WithofficesinNorthAmerica,Europe,AustraliaandAsia,Wileyisgloballycommittedtodevelopingandmarketingprintandelectronicproductsandservicesf

6、orourcustomers’professionalandpersonalknowledgeandunderstanding.TheWileyFinanceseriescontainsbookswrittenspecificallyforfinanceandinvestmentprofessionalsaswellassophisticatedindividualinvestorsandtheirfinancialadvisors.Booktopicsrangefromportfoliomanagementtoe-commerce,riskmanagement,financialengineerin

7、g,valuationandfi-nancialinstrumentanalysis,aswellasmuchmore.Foralistofavailabletitles,visitourwebsiteatwww.WileyFinance.com.iiP1:a/bP2:c/dQC:e/fT1:gFMJWBK271-MetzSeptember9,20081:29Printer:CourierWestf