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1、专题02阅读理解之说明文（二）1.（河北省实验中学2021届高三调研）Apple’siPadhasbeenahugehitamongchildren,withitseasy-to-useinterfaceandinnovativeapps.Infact,researcherssaytheastonishingriseoftheiPadhasmeantithasnowovertakenhouseholdnamessuchasMcDonaldsandDisneytobecomethenumberonebrandamongAmerican6-12yea
2、rolds.Theannualstudy,conductedbyleadingyouthandfamilyresearchfirmSmartyPants,ranksmorethan250brandseachyear.“iPad’snumberonestatusamongkidsrepresentsthesummitofthe‘tablettakeover’—amovementfromsharedscreensandTVnetworkdominancetoplannedcontentonpersonaldevices,”saidWynneTyree
3、,presidentofSmartyPants.“KidsincreasinglyturntoiPadforgames,TVshows,videos,books,homeworkhelpandcommunicatingwithfriendsandfamily.”Inthefirm’s2014study,Apple’siPadwentaheadofkidbrandssuchasMcDonald’s,Toys’R’Us,Nickelodeon,andDisney.KidsseetheiPadasthea-in-onedigitaltool,givin
4、gthemauniquesenseofindependence,theresearcherssay.TyreenotesthatiPad’smarchtothetophasbeendramatic.“Injustfiveyears,theiPadhasrisenfromranking109thtobeingkids’favoritebrand.Earlyon,itcapturedtheheartsoftweensandmiddleandupperclassfamilies,butiPadisnowanindispensablepartofchil
5、dhoodforthemasses.”OnthestudyiPadwastopswithaweightedscoreof898outof1000.Disneycameat858,Google’sYouTube852,McDonald’s839,iPhone830andApple829.Digitalentertainmentoverallisseeinganincreaseamongkidsandfamilies,withbrandssuchasNetflix,Hulu,AmazonInstantVideo,Android,andSamsungp
6、ostingnoteworthyincreasesinthestudy,ameasureofKid’sawareness,popularity,andloveforabrand.AlongwithiPad,thesedevicesandservicesprovideentertainmentthatis“alwayson”.Offeringseeminglyendlessoptions,tabletsanddigitalcontentprovidersaremeetingcontemporarykid’sneeds—withfunandconne
7、ctivitynevermorethanatapaway.8．Whatisthe“tablettakeover”movementaccordingtothepassage?A．InthemovementeveryoneownsaniPad.B．ItreferstotheshiftfromwatchingTVtogethertousinganiPadseparately.C．Inthemovementpeoplebecomemoreindependentinentertainment.D．Inthemovementpeoplereceivemore
8、informationfromaniPadthanfromTV.9．WhatmakesaniPadappealingtothekids?
