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1、专题02阅读理解之说明文(二)1.(河北省实验中学2021届高三调研)Apple’siPadhasbeenahugehitamongchildren,withitseasy-to-useinterfaceandinnovativeapps.Infact,researcherssaytheastonishingriseoftheiPadhasmeantithasnowovertakenhouseholdnamessuchasMcDonaldsandDisneytobecomethenumberonebrandamongAmerican6-12yearold
2、s.Theannualstudy,conductedbyleadingyouthandfamilyresearchfirmSmartyPants,ranksmorethan250brandseachyear.“iPad’snumberonestatusamongkidsrepresentsthesummitofthe‘tablettakeover’—amovementfromsharedscreensandTVnetworkdominancetoplannedcontentonpersonaldevices,”saidWynneTyree,preside
3、ntofSmartyPants.“KidsincreasinglyturntoiPadforgames,TVshows,videos,books,homeworkhelpandcommunicatingwithfriendsandfamily.”Inthefirm’s2014study,Apple’siPadwentaheadofkidbrandssuchasMcDonald’s,Toys’R’Us,Nickelodeon,andDisney.KidsseetheiPadasthea-in-onedigitaltool,givingthemaunique
4、senseofindependence,theresearcherssay.TyreenotesthatiPad’smarchtothetophasbeendramatic.“Injustfiveyears,theiPadhasrisenfromranking109thtobeingkids’favoritebrand.Earlyon,itcapturedtheheartsoftweensandmiddleandupperclassfamilies,butiPadisnowanindispensablepartofchildhoodforthemasse
5、s.”OnthestudyiPadwastopswithaweightedscoreof898outof1000.Disneycameat858,Google’sYouTube852,McDonald’s839,iPhone830andApple829.Digitalentertainmentoverallisseeinganincreaseamongkidsandfamilies,withbrandssuchasNetflix,Hulu,AmazonInstantVideo,Android,andSamsungpostingnoteworthyincr
6、easesinthestudy,ameasureofKid’sawareness,popularity,andloveforabrand.AlongwithiPad,thesedevicesandservicesprovideentertainmentthatis“alwayson”.Offeringseeminglyendlessoptions,tabletsanddigitalcontentprovidersaremeetingcontemporarykid’sneeds—withfunandconnectivitynevermorethanatap
7、away.8.Whatisthe“tablettakeover”movementaccordingtothepassage?A.InthemovementeveryoneownsaniPad.B.ItreferstotheshiftfromwatchingTVtogethertousinganiPadseparately.C.Inthemovementpeoplebecomemoreindependentinentertainment.D.InthemovementpeoplereceivemoreinformationfromaniPadthanfro
8、mTV.9.WhatmakesaniPadappealingtothekids?