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ID:62066981
大小:676.50 KB
页数:98页
时间:2021-04-14
《最新chapter5物流英语详解ppt课件.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、chapter5物流英语详解LearningobjectiveTounderstanddifferentkindsofpackagingTolearnthemainfunctionsofpackagingToknowabouttheimportanceofpackagemarkingTogetfamiliarwithpackagematerialsText9:IntroductionofPackagingKeyTermspackaging包装salespackaging销售包装groupedpackaging成组包装transportpackaging运输包装containment
2、承载protection保护communication交流,沟通FunctionsofPackagingContainmentTofunctionsuccessfully,thepackagemustcontaintheproduct.Defectivepackaging(orunderpackaging)canleadtospillagesandresultinmajorlossesandseriousdamage.ProtectionandPreservationPackagingplaysavitalroleinprotectingproductsastheygofrom
3、themanufacturertotheconsumer.Theproductisprotected:duringtransportanddistribution;fromclimaticeffects(heatandcold,moisture,dryingatmospheres);fromhazardoussubstancesandcontaminants;frominfestation.ProtectionandPreservationPackagingcanalsoprovidesupplementaryproductprotection.Thismaybeachi
4、evedbyformsofcushioningsuchasshreddedpapers,foamedplasticorwrappingsAdequateprotectioncanalsobecreatedbytightlyenclosedproductsinshrinkableorstretchablefilmsorintighterandsmallerbundlesofpaperboardandcorrugatedboardCommunicationModernmethodsofconsumermarketingwouldfailwereitnotforthemessagesc
5、ommunicatedonthepackage.Itisnotonlythesalespackagethatmustcommunicate.Groupedandtransportpackagesalsoneedtocarrycompletedetails,why?Warehousesanddistributioncenterswouldbelessefficientifgroupedandtransportpackageslackedlabelsorcarriedincompletedetails.Wheninternationaltradeisinvolvedanddiffere
6、ntlanguagesarespoken,theuseofclear,readilyunderstoodsymbolsonthetransportpackageisessentialCommunicationPackagingprotectstheinterestsofconsumers.Theinformationcontainedonthepackagetellstheconsumerwhattheproductisandhowtouseit.Whatkindsofinformationshouldbeprovidedonthepackage?Suchinformationi
7、ncludes:productbrandnamesanddescriptions;manufacturer’snameandaddress;quantity;use-bydates;directionsforuse;storageanddisposal;cautionaryoremergencyinformation.Theinformationprovidedonpackagingallowstheconsumertomakeinformeddecisionsont
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