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1、Unit41.CognitiveInformation(认知信息):ConsumerSatisfaction2.LanguageFocus(内容重点)—KeyWords:Ⅰ.bargain,trick,extort,silly,innocent,novelty,whereupon,rush,breathtaking,impertinence,plead,outrage,sane,trifle,extravagant,loo,sticky;Ⅱ.persuade,rational,checkout,counter,thought-out,vulnerab
2、le,economy,dependability,convenience,rock(music),nutritious,package,intelligent—Phrases:Ⅰ.tostartwith,mightaswell,forthesakeof,inone’sdefense,asthough,forone’slifetime,pileup,fallfor,servesb.right,allthesame;Ⅱ.atothertimes,forpleasure—WordStudy:accuse,offer,resist,fade,prohibit
3、—UsefulStructures:Ifeelcertainthat...Itwillsellwell.eventhough...doagoodjob—Grammar:SubjunctiveMoodofVerbs(1)3.CommunicativeSkills(交际技能)—Expressions:Expressionsof“Complaining”—PracticalReading:AdvertisementsofBargains4.LexicalKnowledge(词汇学知识):Suffixes:able/ible,al,ant/ent,
4、ary/ory,an/ianbargainaneffectivesalestechniquetoencouragecustomerstopurchasegaragesale现场旧货出售chainstore连锁商店five-and-ten-centstore/dimestore廉价商店grocerystore杂货店e-businessintheInternet网上交易supermarket超级市场auctionmarket拍卖市场skymarket露天市场fleamarket跳蚤市场(旧货和廉价商品市场)nightmarket夜市publicpr
5、oducemarket农产品零售市场streetmarket路摊secondhandmarket旧货市场Pairwork:Discusswithyourpartnerthefollowingquestions.1.Doyouoftenbargainwithshopassistantswhenyoubuythings?2.Doyouoftenlookaroundtheshopsforbargains?3.Whereorwhenareyoumostlikelytofindabargain?4.Haveyoueverboughtanythingthatyo
6、udidn’tneedjustbecauseyouthoughtitwasabargain?5.Whatwasthebestbargainyouhavefound?Describeittoyourclassmates.1.DefinitionofconsumersatisfactionConsumersatisfactionisabusinesstermusedtocapturetheideaofmeasuringhowsatisfiedanenterprise’sconsumersarewiththeorganizations’effortsina
7、marketplace.Everyorganizationhasconsumersofsomekind.Theorganizationprovidesproducts(goodsand/orservices)ofsomekindtoitsconsumersthroughthemechanismofamarketplace.Theproductstheorganizationprovidesaresubjecttocompetitionwhetherbysimilarproductsorbysubstitutionproducts.Thereasona
8、norganizationisinterestedinthesatisfactionofitsconsume