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ID:59710116
大小:2.15 MB
页数:51页
时间:2020-11-20
《牛津英语模块四公开课unit1Project教学提纲.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、牛津英语模块四公开课unit1Projecteye-catchingadsattractiveslogansfancypackagesfamouspeopleeye-catchingadvertisementfancypackagesattractivesloganandlogosfamouspeople…AdCampaignsReadthearticleonP18toknowsomebasicknowledgeaboutadcampaigns.Answerthefollowingthreequestions.Step1.F
2、astReadingQ1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirstwhendesigninganadcampaign?Q1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirst?Anadcampaignisanor
3、ganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyou
4、raudience?Para1Para2C.thedefinitionofanadcampaignD.thetargetaudienceandhowtodeterminethetargetaudiencePara3Para4A.whattheadcampaignsaysB.howtoreachthetargetaudienceWhatadcampaignisthis?Anti-smokingadcampaignReadthesecondarticleonpage19andanswerthefollowingquestions
5、:1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaig
6、n?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Wh
7、atisthesloganforthiscampaign?Smokingkills!1.Readthetwoarticlesagainfordetailedinformation.2.Fillintheblankswithin3words.Step2.CarefulReadingHowtobuildanadcampaignGeneralGuidelinesSample:Anti-smokingadcampaignStepOne﹡Tohaveaclear1.____abouttheadcampaign﹡Todoalittler
8、esearchandanalysisinadvanceToaimat2._____youngpeoplefromsmoking,becausesmokingcostsmuchmoneyandcauses3._______tothewelfareofthepeopleStepTwoTo4._
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