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1、2005年12月英语四级真题及其答案PartI ListeningComprehension(20minutes)PartIIReadingcomprehension(35minutes) PassageOne Questions21to25arebasedonthefollowingpassage Justfiveone-hundredthsofaninchthick,lightgoldenincolorandwithaperfect“saddlecurl,”theLay’spotatochipseemsanunlikelyweaponfo
2、rglobaldomination.Butitsmaker.Frito-Lay.Thinksotherwise.”Potatochipsareasnackfoodfortheworld,”saidSalmanAmin,thecompany’sheadofglobalmarketing.AminbelievesthereisnocorneroftheworldthatcanresistthecharmsofaFrito-Laypotatochip. Frito-LayisthebiggestsnackmakerinAmerica.ownedbyPe
3、psiCo.Andaccountsforoverhalfoftheparentcompany’s$3billionannualprofits.ButtheU.S.snackfoodmarketislargelysaturated,andtogrow.thecompanyhastolookoverseas. Itsstrategyrestsontwobeliefs:firstaglobalproductofferseconomiesofscalewithwhichlocalbrandscannotcompete.Andsecond,consumer
4、sinthe21stcenturyaredrawnto“global”asaconcept.”Global”doesnotmeanproductsthatareconsciouslyidentifiedasAmerican,butonesthanconsumes-especiallyyoungpeople-seeaspartofamodem,innovative(创新的)worldinwhichpeoplearelinkedacrossculturesbysharedbeliefsandtastes.PotatochipsareanAmerican
5、invention,butmostChinese,forinstance,donotknowthanFrito-LayisanAmericancompany.Instead,Riskey,thecompany’sresearchanddevelopmenthead,wouldhopetheyassociatethebrandwiththenewworldofglobalcommunicationsandbusiness. Withbrandperceptionacrucialfactor,RiskeyorderedaredesignoftheFr
6、ito-Laylogo(标识).Thelogo,alongwiththecompany’slong-heldmarketingimageofthe“irresistibility”ofitschips.wouldhelpfacilitatethecompany’sglobalexpansion. TheexecutivesacknowledgethattheytrytoswingnationaleatinghabitstoafoodcreatedinAmerica,buttheydenythatamountstoeconomicimperiali
7、sm.Rater,theyseeFrito-Layasspreadingthebenefitsoffreeenterpriseacrosstheworld.“We’remakingproductsinthosecountries,we’readaptingthemtothetastesofthosecountries,buildingbusinessesandemployingpeopleandchanginglives,”saidSteveReinemund,PepsiCo’schiefexecutive. 21.Itisthebeliefof
8、Frito-Lay’sheadofglobalmarkingthat_____. A)Potatochipscanhar
