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ID:57790125
大小:486.00 KB
页数:18页
时间:2020-09-02
《乔布斯成功的原因.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、WhyStevenPJobsSucceedsByCuiShanshan1.1985theNationalMedalofTechnology2.1987theJeffersonAwardforPublicService3.1995Launchedtheworld'sfirstfull3Danimatedfilm"ToyStory“4.1996returntoApple,risingthevalueto$310bn5.2007themostpowerfulbusinessmanby<>MagazineHonorsiMac200Mill
2、ioniPod320MillioniPhone135MillioniPad35MillioniTunes34MilloniPhone4SReasons1.Insistanceandpassion2.Amazingbusinessinsight3.Originality(独创性)spiritsinsistanceandpassionIn1985,atthepeakofhiscareer,hewasfiredbyApple,fortunately,heenteredanothersuccess–creatingthemostfamous3Dfilm“T
3、oyStory”intheworld.InsightHehadbeenamongthefirst,backinthe1970s,toseethepotentialthatlayintheideaofsellingthecomputerstoordinarypeople.1.Product1)Design2)Fuction2.Management1)Employee2)Company’sScale3)MaketingOriginalityProductBeautifulAppearanceThemostadvancedtechnologyiMac(1
4、998)iBook(1999)aneye-catchingdesigntranslucentcasecomeinfivebrighttropicalcolors.Microsoft®Encarta®ReferenceLibrary2003.©1993-2002MicrosoftCorporation.managementEmployee:People-OrientedConceptTryhisbesttoretainastaffMarketingSkills:OppositetoCustomer-orientedidea–“ThinkDiffere
5、nt“SupplyisunabletodemandKeeptheunlistedproductmysteriesAdvertisingCampaignMarketingSkills
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