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ID:57090930
大小:1.07 MB
页数:34页
时间:2020-07-31
《企业核心竞争力-:The-Core-Competence-of-the-Corporation课件.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、TheCoreCompetenceoftheCorporationC.K.PrahaladandGaryHamelTheimportanceandcharactersofcorecompetencies.2Fromcorecompetenciestocoreproducts4IdentifycorecompetenciesandLosethem.3SBUandDevelopingStrategicArchitecture5RedeployingtoExploitCompetencies.6ACaseofNECandGT
2、E.1StructureofthisarticleC.K.Prahalad•OneofthegreatestIndianbusinessthinkers•ProfessorofcorporatestrategyandinternationalbusinessattheUniversityofMichigan.•Focusonnextpractices,corporatestrategyandtheroleofmanagementindiversifiedmultinationalcorporationsGaryHame
3、l•CEOofStrategos,DirectoroftheWoodsideInstitute,andvisitingprofessorofstrategicmanagementatLondonBusinessschool•Concepts:“corecompetence,”“strategicintent,”and“industryrevolution”•Createdrule-breakingstrategiesthathavegeneratedbillionsofdollarsinnewwealth.Whatis
4、corecompetence?KnowledgeSkillsAttitudesCoreCompetenceCorecompetenciesaretheorganization'scollectivelearningandabilitytocoordinateandintegratemultipleproductionskillsandtechnologystreams.Theyarealsoabouttheorganizationofworkanddeliveryofvalueinservicesandmanufact
5、uring.NECVS.GTE(1980)NECGTEBusinessPortfoliosTelephoneSwitchingandtransmissionsystemsLightingproductsSylvaniaTVSatellitesSemi-conductorsDefensesystemsDigitalPABXPacketswitchingTelenet•Onlycomparableintechnologicalbaseandcomputerbusinesses•Noexperienceintelecommu
6、nicationsGTENEC21.8916.461980198819801988Acase:NECVS.GTE3.89.98$billionNECVS.GTE(1988)GTEBusinessUnitsTelephoneSwitchingandtransmissionsystemsLightingproductsSylvaniaTVSatellitesSemi-conductorsDefensesystemsDigitalPABXPacketswitchingTelenetSemiconductorsFirst-ti
7、erplayerNECTelecommunicationsproductsComputersMobiletelephonesFacsimilemachinesLaptopcomputersWordleaderNewenterNEC:Why?Strategicintentandstrategicarchitectureof“C&C”(Computer&Communication)Constituteda“C&CCommittee”Identifiedthreeinterrelatedstreamsoftechnology
8、andmarketevolutionCaredabout“coreproduct”andbuiltstrategicalliancesStructure:Theimportanceofcorecompetencies.1Thecharactersofcorecompetencies.2Hownottothinkofcompeten
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